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A fine wine instrument : an alternative for segmenting the Australian wine market
Johnson, Trent E.; Bastian, Susan E. P. - In: International journal of wine business research : IJWBR 27 (2015) 3, pp. 182-202
Persistent link: https://www.econbiz.de/10011477402
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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
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Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
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Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak; Guo, Yuanyuan; Law, Rob - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
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Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.; Bauchrowitz, Alexander; … - In: Journal of retailing and consumer services 47 (2019), pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
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Investigation the segment specific preferences for hedonic and utilitarian online-shop characteristics : the case of German online wine shops
Habann, Frank; Zerres, Christopher; Zaworski, Lukas - In: International journal of internet marketing and … 12 (2018) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011918362
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Birds of a feather : a normative model of assessing consumers' statisfaction in a generalized expectation-disconfirmation paradigm
Huang, Lei - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10011748004
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733