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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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Marktorientierte Betriebswirtschaftslehre : Planen und Handeln in der Entgeltwirtschaft ; mit 106 Schemata
Lehmann, Matthias - 1998
Persistent link: https://www.econbiz.de/10000670895
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Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond - In: Journal of macromarketing 41 (2021) 1, pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D. - 1983
Persistent link: https://www.econbiz.de/10000055295
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Some Problems in market distribution
Shaw, Arch Wilkinson - 1915
Persistent link: https://www.econbiz.de/10000383397
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The history of marketing thought
Bartels, Robert; Bartels, Robert D. W. - 1976 - 2. ed.
Persistent link: https://www.econbiz.de/10000042160
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Concepts of marketing management
Seibert, Joseph C. - 1973
Persistent link: https://www.econbiz.de/10000048775
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Marketing theory : distinguished contributions
Fisk, Raymond P.; Brown, Stephen - 1984
Persistent link: https://www.econbiz.de/10000332325
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Real- und Theoriengeschichte des Marketing : von der Industrialisierung bis zum Jahr 2000
Hansen, Ursula - 1995
Persistent link: https://www.econbiz.de/10000944015