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Examining customer's intention to rely on online reviews

Sridevi, P.; Manoraj, N.; Vedanthachari, Lakshmi Narasimhan - In: International journal of internet marketing and … 16 (2022) 4, pp. 369-393

Persistent link: https://www.econbiz.de/10013256323

The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression

Jung, Hyukjin; Bae, Joonheui; Kim, Hanku - In: Journal of business research : JBR 146 (2022), pp. 146-154

Persistent link: https://www.econbiz.de/10013271384

Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying

Lim, Weng Marc; Ahmed, Pervaiz Khalid; Ali, Md. Yunus - In: Journal of business research : JBR 146 (2022), pp. 582-604

Persistent link: https://www.econbiz.de/10013271449

The impacts of electronic word of mouth on the intention of patients to join "in vitro fertilization" program

Rizal, Muhammad; Ruswanti, Endang; Januarko, Moehammad … - 2022

Persistent link: https://www.econbiz.de/10013197650

WOM credibility and eWOM credibility and their consequences for engagement

Castano, Ricardo; Escandon-Barbosa, Diana - In: International journal of business environment : IJBE 13 (2022) 2, pp. 125-144

Persistent link: https://www.econbiz.de/10013198059

Developing a model to analyse customers' purchasing intention with emphasise on the role of eWOM dimensions in social networks

Kalejahi, Homa Kavoosi; Noubar, Hossein Bodaghi Khajeh; … - In: International journal of business environment : IJBE 13 (2022) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10013198067

How does electronic word of mouth impact green hotel booking intention?

Kumari, Pooja; Sangeetha R. - In: Services marketing quarterly 43 (2022) 2, pp. 146-165

Persistent link: https://www.econbiz.de/10013178030

Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states

Ben Saad, Sihem; Choura, Fatma - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 27-49

Persistent link: https://www.econbiz.de/10013258232

"Fake Reviews" im Zeitalter der digitalen Weiterempfehlung : Herausforderungen von gefälschten Online-Bewertungen für Unternehmen und potenzielle Lösungsansätze

Peuser, Martina - In: Digitale Transformation des Marketing, (pp. 70-79). 2018

Empfehlungen von Freunden und Bekannten spielen im Marketing seit jeher eine große Rolle. Durch die zunehmende Digitalisierung und das Web 2.0 hat das sogenannte Word of Mouth jedoch eine neue Dimension bekommen. Bewertungen im Internet sind für jeden schnell zugänglich und werden für oder...

Persistent link: https://www.econbiz.de/10013258729

Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth

Todri, Vilma; Adamopoulos, Panagiotis; Andrews, Michelle - In: Journal of marketing 86 (2022) 4, pp. 118-140

Persistent link: https://www.econbiz.de/10013258880