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Does it pay to promote on eBay...
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Showing
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1
How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 426-437
Persistent link: https://www.econbiz.de/10009422504
Saved in:
2
Web advertising : sexual content on eBay
Giebelhausen, Michael
;
Novak, Thomas P.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 840-842
Persistent link: https://www.econbiz.de/10009552452
Saved in:
3
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
Saved in:
4
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
5
The eBay marketing bible : everything you need to know to reach more customers and maximize your profits
Ennico, Clifford R.
;
Shebley, Cindy
-
2009
Persistent link: https://www.econbiz.de/10003822846
Saved in:
6
Virtual communities in marketing processes : a marketing framework
D'Andrea, Alessia
;
Ferri, Fernando
;
Grifoni, Patrizia
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 265-279)
.
2013
Persistent link: https://www.econbiz.de/10009668198
Saved in:
7
Consumer price search and platform design in internet commerce
Dinerstein, Michael
;
Einav, Liran
;
Levin, Jonathan
; …
-
2014
Persistent link: https://www.econbiz.de/10010400193
Saved in:
8
Consumer price search and platform design in internet commerce
Dinerstein, Michael
;
Einav, Liran
;
Levin, Jonathan
; …
-
2014
Persistent link: https://www.econbiz.de/10010412762
Saved in:
9
Consumer price search and platform design in internet commerce
Dinerstein, Michael
;
Einav, Liran
;
Levin, Jonathan
; …
- In:
The American economic review
108
(
2018
)
7
,
pp. 1820-1859
Persistent link: https://www.econbiz.de/10011891489
Saved in:
10
Return time leniency in online retail : a signaling theory perspective on buying outcomes
Rao, Shashank
;
Lee, Kang Bok
;
Connelly, Brian
;
Iyengar, …
- In:
Decision sciences : DS
49
(
2018
)
2
,
pp. 275-305
Persistent link: https://www.econbiz.de/10011883547
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