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E-Game-Advertising als Ersatz...
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Kaiser, Harry M.
60
Eisend, Martin
48
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Taylor, Charles Raymond
39
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29
Nickel, Volker
29
Pflaum, Dieter
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Kind, Hans Jarle
28
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27
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Terlutter, Ralf
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Huh, Jisu
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Mueller, Barbara
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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Silk, Alvin J.
19
Carlson, Les
18
Choi, Yung Kyun
18
Dens, Nathalie
18
Ford, John B.
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Hackley, Christopher E.
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Schlosser, Rainer
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Jullien, Bruno
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Journal of advertising research
238
International journal of advertising : the review of marketing communications
210
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194
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187
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185
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Journal of historical research in marketing
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Psychology & marketing
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NBER working paper series
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SpringerLink / Bücher
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International journal of industrial organization
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Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
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Health marketing quarterly
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Young consumers : insight and ideas for responsible marketers
49
Journal of current issues and research in advertising
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NBER Working Paper
46
Marketing : ZFP ; journal of research and management
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Working paper / National Bureau of Economic Research, Inc.
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
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33
Journal of global marketing
33
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511
The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae
;
Yoon, Gunwoo
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
Saved in:
512
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
513
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
514
Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
515
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
516
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
517
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
518
Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen
Huber, Frank
;
Eisele, Anita
;
Schmidt, Jennifer
-
2016
-
1., Erstauflage
Persistent link: https://www.econbiz.de/10011509309
Saved in:
519
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
520
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
Saved in:
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