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The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value
Kodua, Prince; Blankson, Charles; Panda, Swati; Nguyen, Thuy - In: Journal of African business 23 (2022) 4, pp. 1088-1108
Persistent link: https://www.econbiz.de/10013417108
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Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
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Assessing the role of venturesomeness in a destination consumer-based brand equity model
Cruz-Milán, Oliver - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 324-343
Persistent link: https://www.econbiz.de/10013536115
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The effect of CBBE constructs on overall brand equity and purchase intention : a cross-sectional study of organised retail consumers in India
Diwan, Upasana; Gupta, S. L.; Chaturvedi, D. D. - In: International journal of business and globalisation : IJBG 31 (2022) 2, pp. 131-151
Persistent link: https://www.econbiz.de/10013475396
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de; Heldt, Rodrigo; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir; Özer, Leyla - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
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Animal welfare certification seal and the effect on brand equity : consumer perspective of chicken commodity
Gaiato, Gabriel; Ardigó, Carlos Marcelo; Limberger, … - In: Journal of food products marketing : innovations in … 29 (2023) 6, pp. 197-218
Persistent link: https://www.econbiz.de/10014320382
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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam; Nasiri, Sepideh; Ansari, … - In: International journal of electronic marketing and … 14 (2023) 4, pp. 412-433
Persistent link: https://www.econbiz.de/10014440785