Many firms employ Cause-Related Marketing (CRM) strategies that link product sales to the support of a charity to generate positive brand images. The global objective of the present research is to examine consumer perceptions of price fairness in response to CRM pricing. This dissertation...

Service consumptions often involve sharing the service environment with other consumers. Despite the prevalent presence of other consumers in service settings, research in other consumers is sporadic. The global objective of this dissertation is to examine consumers emotional responses to...

Given the extremely competitive nature of the current global service industry, the transition from merely satisfying customers to delighting customers has become a strategic objective for many service firms. As previous studies have reported, many service organizations pleasantly surprise their...

This study focuses on consumer dissatisfaction responses (CDR) composed of behavioral and nonbehavioral responses that consumers exhibit following dissatisfying service experiences. The primary purpose of this study is to identify undiscovered consumer dissatisfaction responses and examine the...

This study provides value estimates for intangible assets of publicly traded hotel firms in the United States, approaching from both time-series and cross-sectional perspectives. When evaluating a firms tangible and intangible assets, tests of model usefulness reveal it is meaningful to...

The purpose of this study is to evaluate six different ICE estimates and two traditional asset pricing model estimates with regard to their predictive ability for the lodging industry. Six implied cost of equity capital estimates use six different versions of equity valuation models. They are:...

Brands have significant impact on consumers perception and choices of a product in both online and offline environments. In this work, we investigate the effects of brand logos, brand awareness, brand image, brand knowledge (composed of brand awareness and brand image) and brand relationship...

The objectives of this study were to examine a conceptual model of information disclose and customer loyalty with respect to the sensitive level of information, perceived control, privacy concern, and perceived value of a loyalty. Data for the study were collected using an online survey...

The implementation of Statement of Financial Accounting Standard (SFAS)133 had raised concerns about the potential impact the standard could have on firm hedging activities. Chief among these concerns has been an increase in earnings volatility and a reduction in the use of derivatives....

Factors that would affect customization process satisfaction were rarely examined to date. In this study, I investigated the effects of choice variety and specification type on consumers responses (process satisfaction, perceived control, regret, and frustration) to the customization process in...