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Jain, Sanjay
188
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162
Majumdar, Sumon
21
Amaldoss, Wilfred
19
Mukand, Sharun W.
17
Pan, Xing
14
Ratchford, Brian T.
14
Varadarajan, Rajan
13
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12
George, Gerard
10
Bayus, Barry L.
8
Bolton, Ruth N.
8
Dotzel, Thomas
8
Kushwaha, Tarun
7
Narang, Unnati
7
Ramdas, Kamalini
7
Yadav, Manjit S.
7
Berry, Leonard L.
6
Rao, Ambar G.
6
Azar, Pablo
5
Fuller, Matthew
5
Kannan, P. K.
5
Kannan, P.K.
5
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5
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4
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4
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4
Gauri, Dinesh K.
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4
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4
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Rizley, Ross
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
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17
Journal of retailing
15
MSI reports : working paper series
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10
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7
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Mays Business School Research Paper
5
Natural Hazards
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Operations research, Management science : OR MS ; the international literature digest
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Handbook of marketing strategy
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Journal of Development Economics
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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3
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3
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2
CAGE Online Working Paper Series
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European journal of political economy
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Harvard-Business-Manager : das Wissen der Besten
2
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2
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ECONIS (ZBW)
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51
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
Saved in:
52
Leveraging social media in the pharmaceutical industry
Shankar, Venkatesh
;
Li, Jiaoyang
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 477-505)
.
2014
Persistent link: https://www.econbiz.de/10010353475
Saved in:
53
First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Handbook of strategic e-business management
,
(pp. 157-185)
.
2014
Persistent link: https://www.econbiz.de/10010233094
Saved in:
54
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
55
Mobile marketing : the way forward
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 1-2
Persistent link: https://www.econbiz.de/10011489393
Saved in:
56
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
Saved in:
57
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
58
Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey
;
Shankar, Venkatesh
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
Saved in:
59
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
60
Special issue: innovations in retailing
Shankar, Venkatesh
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009269286
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