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Advertising
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Vakratsas, Demetrios
43
Theoharakis, Vasilis
40
Kolsarici, Ceren
10
Wong, Veronica
8
Bass, Frank M.
5
Batsakis, Georgios
5
Hooley, Graham
4
Ma, Zhenfeng
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Oltheten, Elisabeth
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Travlos, Nickolaos G.
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3
Axarloglou, Kostas
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Hooley, Graham J.
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Li, Chengguang
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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ECONIS (ZBW)
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41
Attainment of competitive advantage by the exporter-importer dyad: The role of export offering and import objectives
Chryssochoidis, George
;
Theoharakis, Vasilis
- In:
Journal of Business Research
57
(
2004
)
4
,
pp. 329-337
Persistent link: https://www.econbiz.de/10005465804
Saved in:
42
Advertising persuasion in dual markets
Vakratsas, Demetrios
;
Keswani, Aneel
;
Stolin, David
- In:
Managerial and Decision Economics
42
(
2020
)
1
,
pp. 239-245
Persistent link: https://www.econbiz.de/10012407506
Saved in:
43
The Dual Impact of Product Line Length on Consumer Choice
Wang, Wei‐Lin
;
Vakratsas, Demetrios
- In:
Production and Operations Management
30
(
2021
)
9
,
pp. 3054-3072
Persistent link: https://www.econbiz.de/10012538596
Saved in:
44
Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature
Vakratsas, Demetrios
;
Ambler, Tim
-
1996
Persistent link: https://www.econbiz.de/10000957458
Saved in:
45
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10003793539
Saved in:
46
Firm adaptiveness and performance heterogeneity : the case of sales-advertising dynamics in an evolving product market
Vakratsas, Demetrios
;
Ma, Zhenfeng
- In:
Journal of evolutionary economics : JEE
19
(
2009
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10003805314
Saved in:
47
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
Saved in:
48
Essentials of planning media schedules
Vakratsas, Demetrios
;
Naik, Prasad A.
- In:
The Sage handbook of advertising
,
(pp. 333-348)
.
2007
Persistent link: https://www.econbiz.de/10003570526
Saved in:
49
How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 651-672)
.
2014
Persistent link: https://www.econbiz.de/10010353469
Saved in:
50
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009383326
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