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Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
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50
Marketing
46
Marketing management
41
Marketingmanagement
41
Theorie
34
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Russell W. Belk
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English
297
Undetermined
100
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3
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Sheth, Jagdish N.
386
Parvatiyar, Atul
24
Sharma, Arun
22
Sisodia, Rajendra
18
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Gross, Barbara L.
3
Jain, Varsha
3
Kotler, Philip
3
Lutz, Richard J.
3
Newman, Bruce I.
3
Westgate, Lori
3
Ambika, Anupama
2
Christensen, Glenn L.
2
Dadzie, Kofi Q.
2
Eshghi, Golpira S.
2
Frazier, Gary L.
2
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
15
University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
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Legends in marketing
81
Legends in consumer behavior
43
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
14
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Journal of Business Research
8
Global business perspectives series
7
Journal of marketing
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
Working Series in marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
Business & sustainability series
1
Business horizons
1
California management review
1
Consumer behavior : Theory and application
1
E-Services : opportunities and threats
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Source
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ECONIS (ZBW)
301
OLC EcoSci
40
USB Cologne (EcoSocSci)
28
BASE
15
RePEc
13
Other ZBW resources
2
EconStor
1
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11
The future of buyer behavior theory
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10002821057
Saved in:
12
How adults learn brand preference
Sheth, Jagdish N.
- In:
Consumer behavior : contemporary research in action
,
(pp. 55-72)
.
1971
Persistent link: https://www.econbiz.de/10002821065
Saved in:
13
How adults learn brand preference
Sheth, Jagdish N.
- In:
Journal of advertising research
8
(
1968
)
3
,
pp. 25-36
Persistent link: https://www.econbiz.de/10002821075
Saved in:
14
Howard's contributions to marketing : some thoughts
Sheth, Jagdish N.
- In:
Public policy and marketing thought : proceedings from …
,
(pp. 17-26)
.
1976
Persistent link: https://www.econbiz.de/10002821084
Saved in:
15
An integrative theory of patronage preference and behavior
Sheth, Jagdish N.
- In:
Patronage behavior and retail management
,
(pp. 9-28)
.
1983
Persistent link: https://www.econbiz.de/10002821089
Saved in:
16
An investigation of relationships among evaluative beliefs, affect, behavioral intention, and behavior
Sheth, Jagdish N.
- In:
Consumer behavior : Theory and application
,
(pp. 89-114)
.
1974
Persistent link: https://www.econbiz.de/10002821097
Saved in:
17
A market-oriented strategy of long-range planning for multinational corporations
Sheth, Jagdish N.
- In:
Management of the multinationals : policies, …
,
(pp. 206-218)
.
1974
Persistent link: https://www.econbiz.de/10002824880
Saved in:
18
Marktsegmentierung als relevante Planungshilfe des Marketing : Marktsegmentierung als Strategie des Marketings
Sheth, Jagdish N.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
18
(
1972
)
2
,
pp. 129-144
Persistent link: https://www.econbiz.de/10002824894
Saved in:
19
Measurement of advertising effectiveness : some theoretical considerations
Sheth, Jagdish N.
- In:
Zeitschrift für Markt-, Meinungs- und …
17
(
1974
)
3/4
,
pp. 3485-3498
Persistent link: https://www.econbiz.de/10002824905
Saved in:
20
Measurement of multidimensional brand loyalty of a consumer
Sheth, Jagdish N.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 348-354
Persistent link: https://www.econbiz.de/10002824920
Saved in:
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