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Application of marketing mix concept in student recruitment strategies : evidence from University of Novi Sad, Serbia
Rodić Lukić, Vesna; Lukić, Nemanja - In: Megatrend revija 13 (2016) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011931110
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Sensory marketing : an innovative marketing strategy to sustain in emerging markets
Khandelwal, Manvi; Sharma, Ashok; Indoria, Vikas; Jain, … - In: International journal of public sector performance … 6 (2020) 2, pp. 236-245
Persistent link: https://www.econbiz.de/10012206471
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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The expansion of the brand through the establishment of the mobile kitchen system
Vukasović, Tina; Korez, Bojana; Petelin, Sonja Porekar - In: Management 13 (2018) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10012133283
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Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams; Boyd, Naja Williams - In: Journal of marketing 84 (2020) 3, pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
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An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
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Marketing analysis in the water production sector in Kosovo : case study "DEA water"
Fejza, Vjosa; Bajrami, Hykmete - In: International journal of business & management : IJoBM 7 (2019) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10012198533
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Improving relations between business strategy and marketing tactics
Medarac, Hrvoje; Vignali, Gianpaolo; Vignali, Claudio - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10011616457
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Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Meraj, Mohammad A.; Fernandes, Cedwyn J.; Ross, Kieran J. - In: International journal of business and globalisation : IJBG 16 (2016) 2, pp. 149-170
Persistent link: https://www.econbiz.de/10011616708
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696