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Bruhn, Manfred
128
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125
Kumar, V.
95
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61
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Verhoef, Peter C.
60
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
50
Smith, Alan D.
50
Stauss, Bernd
50
Krafft, Manfred
47
Piller, Frank T.
47
Palmatier, Robert W.
41
Gil Saura, Irene
39
Hippner, Hajo
39
Mattila, Anna S.
39
Wiedmann, Klaus-Peter
39
Eggert, Andreas
37
Töpfer, Armin
37
Kleinaltenkamp, Michael
36
Wilde, Klaus D.
35
Grönroos, Christian
34
Hammerschmidt, Maik
34
Neslin, Scott A.
34
Stock-Homburg, Ruth
34
Georgi, Dominik
33
Helmke, Stefan
33
Matzler, Kurt
33
Mittal, Vikas
33
Reichwald, Ralf
33
Hadwich, Karsten
32
Prentice, Catherine
32
Svensson, Göran
32
Thaichon, Park
32
Van den Poel, Dirk
32
Belz, Christian
31
Reinartz, Werner J.
31
Schüller, Anne M.
31
Sheth, Jagdish N.
31
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Springer Fachmedien Wiesbaden
104
National Bureau of Economic Research
29
Verlag Dr. Kovač
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IGI Global
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Shaker Verlag
12
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
10
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
10
Books on Demand GmbH <Norderstedt>
9
Harvard Graduate School of Business Administration
9
Institut für Wirtschaftsinformatik <Bern>
9
Edward Elgar Publishing
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Fördergesellschaft Marketing an der Universität Augsburg
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Springer-Verlag GmbH
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
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AMACOM
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De Gruyter Oldenbourg
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Nomos Verlagsgesellschaft
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Universität St. Gallen
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Fachhochschule Reutlingen / European School of Business
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HAL
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Information Resources Management Association
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Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
NetLibrary, Inc
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Springer International Publishing
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Svenska Handelshögskolan <Helsinki>
5
Universität Mannheim
5
Verlag Franz Vahlen
5
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5
Wiley-VCH
5
Campus Verlag
4
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Journal of business research : JBR
702
Journal of retailing and consumer services
599
Industrial marketing management : the international journal for industrial and high-tech firms
446
SpringerLink / Bücher
399
International journal of hospitality management
314
The journal of services marketing
228
The journal of business & industrial marketing
224
The service industries journal
203
Journal of the Academy of Marketing Science
186
Journal of strategic marketing
178
Gabler Edition Wissenschaft
155
Journal of marketing
147
International journal of electronic customer relationship management : IJECRM
146
International journal of contemporary hospitality management
128
Journal of travel and tourism marketing
122
Journal of service research : JSR
121
Journal of hospitality marketing & management
120
Tourism management : research, policies, practice
120
Journal of service management
115
The journal of product & brand management
113
Journal of retailing
111
Asia Pacific journal of marketing and logistics
110
Marketing intelligence & planning
108
The journal of brand management : an international journal
108
Cogent business & management
107
Psychology & marketing
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
European journal of marketing : EJM
101
Journal of marketing management : MM
95
Services marketing quarterly
94
Springer eBook Collection / Business and Economics
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
93
Service business
86
The international journal of bank marketing : IJBM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Europäische Hochschulschriften / 5
78
The international review of retail, distribution and consumer research
77
Business horizons
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ECONIS (ZBW)
31,931
USB Cologne (EcoSocSci)
1,323
RePEc
237
USB Cologne (business full texts)
165
Other ZBW resources
139
BASE
44
EconStor
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Showing
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1
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
2
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
Saved in:
3
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
4
Das Kundenbeziehungsrisiko aus Unternehmenssicht
Becker, Jochen
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788276
Saved in:
5
Herausforderungen bei der Implementierung eines wertorientierten Kundenbeziehungsmanagements : dargestellt an einem Fallbeispiel aus dem Industriegütermarketing
Wapniewski, Achim
-
2006
Persistent link: https://www.econbiz.de/10003357499
Saved in:
6
Customer value : Kundenvorteile schaffen Unternehmensvorteile
Belz, Christian
;
Bieger, Thomas
-
2006
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003314096
Saved in:
7
Wertorientiertes
Kundenmanagement
im Gesundheitswesen : eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen
Clausen, Carolin Christina
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003963662
Saved in:
8
Modellierung des Kundenwertes : ein branchenübergreifender Ansatz. Mit einem Geleitwort von Christian Homburg
Steiner, Viviana
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003804054
Saved in:
9
Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. G...
Belz, Christian
(
contributor
);
Bieger, Thomas
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001865124
Saved in:
10
Customer acquisition and value management
Schulze, Christian
-
2012
Persistent link: https://www.econbiz.de/10009541462
Saved in:
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