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Beziehungsmarketing
25,035
Relationship marketing
25,035
Konsumentenverhalten
8,917
Consumer behaviour
8,914
Customer satisfaction
5,403
Kundenzufriedenheit
5,401
Shareholder Value
4,708
Shareholder value
4,707
Service quality
3,936
Dienstleistungsqualität
3,935
Theorie
3,327
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3,327
Deutschland
3,165
Germany
3,086
Brand management
2,583
Markenführung
2,582
Kundenmanagement
2,556
Kundenwert
2,546
Customer value
2,418
Lieferantenmanagement
2,263
Supplier relationship management
2,263
Social Web
2,045
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2,045
Marketingmanagement
2,002
Marketing management
1,969
Markenimage
1,903
Brand image
1,899
Electronic Commerce
1,782
E-commerce
1,642
Online-Marketing
1,576
Corporate Governance
1,562
Internet marketing
1,549
Corporate governance
1,547
Kundenintegration
1,530
Customer integration
1,529
USA
1,456
United States
1,440
Vertrauen
1,371
Confidence
1,354
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1,354
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1,139
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526
Ratgeber
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42
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37
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33
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Bruhn, Manfred
128
Homburg, Christian
125
Kumar, V.
96
Bauer, Hans H.
61
Huber, Frank
60
Verhoef, Peter C.
60
Han, Heesup
53
Herrmann, Andreas
50
Hollebeek, Linda D.
50
Stauss, Bernd
50
Smith, Alan D.
49
Krafft, Manfred
47
Piller, Frank T.
47
Palmatier, Robert W.
41
Gil Saura, Irene
39
Hippner, Hajo
39
Wiedmann, Klaus-Peter
39
Mattila, Anna S.
38
Eggert, Andreas
37
Töpfer, Armin
37
Kleinaltenkamp, Michael
36
Wilde, Klaus D.
35
Grönroos, Christian
34
Hammerschmidt, Maik
34
Stock-Homburg, Ruth
34
Georgi, Dominik
33
Matzler, Kurt
33
Mittal, Vikas
33
Neslin, Scott A.
33
Reichwald, Ralf
33
Hadwich, Karsten
32
Helmke, Stefan
32
Van den Poel, Dirk
32
Belz, Christian
31
Prentice, Catherine
31
Schüller, Anne M.
31
Thaichon, Park
31
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
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Springer Fachmedien Wiesbaden
103
National Bureau of Economic Research
30
Verlag Dr. Kovač
18
IGI Global
17
Shaker Verlag
12
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
10
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
10
Books on Demand GmbH <Norderstedt>
9
Harvard Graduate School of Business Administration
9
Institut für Wirtschaftsinformatik <Bern>
9
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Springer-Verlag GmbH
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Edward Elgar Publishing
7
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
AMACOM
6
De Gruyter Oldenbourg
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Nomos Verlagsgesellschaft
6
Universität St. Gallen
6
Deutschland / Bundeswehr / Universität Hamburg
5
Erich-Schmidt-Verlag <Berlin>
5
Fachhochschule Reutlingen / European School of Business
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
NetLibrary, Inc
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Svenska Handelshögskolan <Helsinki>
5
Universität Mannheim
5
Verlag Franz Vahlen
5
W. Kohlhammer GmbH
5
Wiley-VCH
5
Campus Verlag
4
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
4
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Journal of business research : JBR
701
Journal of retailing and consumer services
599
Industrial marketing management : the international journal for industrial and high-tech firms
445
SpringerLink / Bücher
400
International journal of hospitality management
295
The journal of services marketing
228
The journal of business & industrial marketing
205
The service industries journal
201
Journal of the Academy of Marketing Science
178
Journal of strategic marketing
175
Gabler Edition Wissenschaft
155
Journal of marketing
147
International journal of electronic customer relationship management : IJECRM
143
International journal of contemporary hospitality management
128
Journal of travel and tourism marketing
122
Journal of service research : JSR
121
Journal of hospitality marketing & management
119
The journal of product & brand management
114
Tourism management : research, policies, practice
113
Asia Pacific journal of marketing and logistics
110
Journal of service management
110
The journal of brand management : an international journal
108
Cogent business & management
107
Journal of retailing
107
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Psychology & marketing
104
European journal of marketing : EJM
101
Marketing intelligence & planning
100
Journal of marketing management : MM
95
Springer eBook Collection / Business and Economics
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
93
Services marketing quarterly
92
Service business
86
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Europäische Hochschulschriften / 5
78
The international review of retail, distribution and consumer research
75
Business horizons
74
Springer eBook Collection
73
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ECONIS (ZBW)
31,382
USB Cologne (EcoSocSci)
1,323
RePEc
237
USB Cologne (business full texts)
165
BASE
44
EconStor
37
Other ZBW resources
17
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181
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
182
On custom
Schlicht, Ekkehart
-
1992
Persistent link: https://www.econbiz.de/10000148766
Saved in:
183
A review of customer relationships planning : does customer profitability and portfolio analysis provide the key to successful relationship management?
Zolkiewski, Judy
;
Turnbull, Peter
-
1999
Persistent link: https://www.econbiz.de/10001407136
Saved in:
184
Brand equity and the marketing mix : creating customer value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
Saved in:
185
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
186
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
187
Evolution of the migratory supply chain model
Potter, Andrew
;
Towill, Denis R.
;
Christopher, Martin
- In:
Supply chain management : an international journal
20
(
2015
)
6
,
pp. 603-612
Persistent link: https://www.econbiz.de/10011437284
Saved in:
188
An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.
;
Shainesh, G.
;
Sharma, Anand K.
- In:
The service industries journal
35
(
2015
)
13/14
,
pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
Saved in:
189
Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.>
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
Saved in:
190
Accounting for risk in the traditional RFM approach
Singh, Shweta
;
Singh, Sumit
- In:
Management research review
39
(
2016
)
2
,
pp. 215-234
Persistent link: https://www.econbiz.de/10011543158
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