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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Customer equity management as formative second-order construct
Bruhn, Manfred; Georgi, Dominik; Hadwich, Karsten - In: Journal of business research : JBR 61 (2008) 12, pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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Die Potenziale von Kundenwertmodellen sind noch weitgehend ungenutzt : die Folge: Rabatte und Provisionen verpuffen wirkungslos und vernichten letztendlich Gewinne
Schmidt-Gallas, Dirk; Zuberer, Johannes; Neuhaus, Stefan - In: Versicherungswirtschaft : Magazin für Führungskräfte … 63 (2008) 24, pp. 2074-2077
Persistent link: https://www.econbiz.de/10003786082
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Applying a customer value model in mobile communication business
Pynnönen, Mikko; Hallikas, Jukka - In: International journal of electronic business 6 (2008) 5, pp. 433-449
Persistent link: https://www.econbiz.de/10003788775
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Durch Kooperation den Kundenwert steigern
Eichen, Stephan A. Friedrich von den; Hinterhuber, Hans H. - In: Kundenorientierte Unternehmensführung : …, (pp. 469-487). 2009
Persistent link: https://www.econbiz.de/10003790125
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Selling today : creating customer value
Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003778168
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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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Customer value management of sports events
Pechlaner, Harald; Helfricht, Matthias; Raich, Frieda; … - In: Sport and tourism : 53st congress 2003, Athens, Greece, (pp. 231-245). 2003
Persistent link: https://www.econbiz.de/10002108988
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila (contributor) - 2006
Persistent link: https://www.econbiz.de/10003330427