Research on payments for ecosystem services (PES) schemes indicates that few of them in fact implement full marketization on the ground, highlighting the need for better understanding of the performance of incompletely marketized PES models. One prominent example of a PES program with incomplete...

This paper suggests that, while advertising has changed, advertising research has not. Indeed, questions asked of advertising research more than 20 years ago have still not been answered. The enormity of change in advertising compounded by the lack of response from researchers suggests the...

Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There remains a lack of theory in particular that addresses the measurement of the effectiveness of destination branding over time....