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94
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81
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70
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69
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65
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62
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62
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61
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61
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54
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53
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52
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51
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50
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50
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49
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49
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49
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47
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43
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43
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42
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41
Brown, Stephen
40
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40
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40
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40
Unger, Fritz
40
Ahlert, Dieter
39
Backhaus, Klaus
39
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39
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39
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38
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38
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37
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Tourism management : research, policies, practice
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121
Navigational behaviour and sponsored search advertising
Brooks, Nico
;
Magun, Harrison
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003717239
Saved in:
122
Advertising academia with sponsored search: an exploratory study examining the effectiveness of
Google
AdWords at the local and global level
Turnbull, Don
;
Bright, Laura F.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
Saved in:
123
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10003717316
Saved in:
124
Search Engine
Marketing
, Inc. : driving search traffic to your company's web site
Moran, Mike
;
Hunt, Bill
-
2008
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10003718879
Saved in:
125
Search engine
marketing
Ramos, Andreas
;
Cota, Stephanie
-
2009
Persistent link: https://www.econbiz.de/10003754082
Saved in:
126
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
127
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.
;
Pál, Martin
;
Svitkina, Zoya
- In:
Internet and network economics : third international …
,
(pp. 131-142)
.
2007
Persistent link: https://www.econbiz.de/10003648646
Saved in:
128
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
129
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
Internet and network economics : third international …
,
(pp. 155-166)
.
2007
Persistent link: https://www.econbiz.de/10003648667
Saved in:
130
Cooperative or vindictive : bidding strategies in sponsored search auction
Liang, Li
;
Qi, Qi
- In:
Internet and network economics : third international …
,
(pp. 167-178)
.
2007
Persistent link: https://www.econbiz.de/10003648673
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