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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James Howard - 1989 - 2. ed.
Persistent link: https://www.econbiz.de/10004092819
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Strategic management : a focus on process
Certo, Samuel C.; Peter, Jerome Paul - 1990
Persistent link: https://www.econbiz.de/10004082600
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed.
Persistent link: https://www.econbiz.de/10004191963
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul (contributor);  … - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10004148294
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Marketing for the manufacturer
Peter, Jerome Paul - 1992
Persistent link: https://www.econbiz.de/10004148494
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Understanding consumer behavior
Peter, Jerome Paul; Olson, Jerry C. - 1994
Persistent link: https://www.econbiz.de/10004568337
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10004453229
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James Howard - 6. ed.
Persistent link: https://www.econbiz.de/10004596222
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Marketing management : knowledge and skills ; [analysis, cases, text, plans]
Peter, Jerome Paul (contributor) - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10004367457
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Marketing : creating value for customers
Churchill, Gilbert A.; Peter, Jerome Paul - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004367478