//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A preface to marketing managem...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Management
46,320
Marketing
31,467
Einführung
7,940
Theorie
7,171
Theory
7,014
Deutschland
5,526
Germany
4,693
USA
4,226
Marketingmanagement
3,739
United States
3,594
management
3,545
Marketing management
3,495
Strategisches Management
3,198
Unternehmen
3,042
Implementation
2,899
Managers
2,661
Führungskräfte
2,615
marketing
2,602
Betriebswirtschaftslehre
2,265
Strategic management
1,912
Consumer behaviour
1,899
Welt
1,873
World
1,834
Business economics
1,830
Konsumentenverhalten
1,769
Organizational change
1,754
Innovation
1,745
Aufsatzsammlung
1,670
Multinationales Unternehmen
1,617
Führungsstil
1,554
Erfolgsfaktor
1,520
SME
1,499
Organisatorischer Wandel
1,497
KMU
1,488
Unternehmenserfolg
1,480
Leadership style
1,425
Organisation
1,343
Firm performance
1,291
Economics
1,285
business strategy
1,281
more ...
less ...
Online availability
All
Free
17,016
Undetermined
14,142
Type of publication
All
Book / Working Paper
57,948
Article
29,611
Journal
1,839
Other
1,198
Database
1
Type of publication (narrower categories)
All
Article in journal
13,564
Aufsatz in Zeitschrift
13,564
Aufsatz im Buch
4,836
Book section
4,836
Graue Literatur
4,355
Non-commercial literature
4,355
Collection of articles of several authors
4,332
Sammelwerk
4,332
Hochschulschrift
3,486
Aufsatzsammlung
2,940
Thesis
2,888
Lehrbuch
2,862
Textbook
2,442
research-article
2,027
Working Paper
2,015
Konferenzschrift
1,936
Arbeitspapier
1,768
Bibliografie enthalten
1,330
Bibliography included
1,330
Case study
1,035
Fallstudie
1,035
Conference proceedings
992
Dissertation u.a. Prüfungsschriften
954
Bibliographie
846
Ratgeber
610
Guidebook
542
Handbook
489
Handbuch
489
review-article
469
Glossar enthalten
432
Glossary included
432
Festschrift
403
Article
350
review
313
conceptual-paper
297
case-report
271
Congress Report
261
Fallstudiensammlung
241
Wörterbuch
239
Bibliografie
225
more ...
less ...
Language
All
English
49,834
German
22,074
Undetermined
15,291
Hungarian
1,689
French
694
Russian
516
Polish
281
Spanish
190
Italian
128
Swedish
89
Romanian
82
Czech
58
Ukrainian
54
Dutch
49
Portuguese
46
Lithuanian
45
Danish
41
Bulgarian
32
Finnish
28
Slovenian
28
Serbian
22
Slovak
21
Croatian
20
Norwegian
12
Turkish
11
Chinese
7
Afrikaans
6
Macedonian
5
Arabic
4
Estonian
3
Japanese
3
Malay (macrolanguage)
3
Albanian
3
Indonesian
2
Kazakh
2
Latvian
2
Multiple languages
2
Old English (ca. 450-1100)
1
Bosnian
1
Valencian
1
more ...
less ...
Author
All
Meffert, Heribert
253
Kotler, Philip
223
Bruhn, Manfred
218
Bloom, Nicholas
158
Pepels, Werner
135
Van Reenen, John
128
Drucker, Peter F.
101
Irwin, Scott H.
94
Fritz, Wolfgang
90
Holst, Elke
79
Sadun, Raffaella
76
Wiedmann, Klaus-Peter
74
Homburg, Christian
73
Kirsch, Anja
71
Belz, Christian
70
Kaiser, Harry M.
68
Schreyögg, Georg
67
Warner, Malcolm
67
Wrohlich, Katharina
67
Hinterhuber, Hans H.
63
Wilson, William W.
62
Good, Darrel L.
61
Rubóczky, István
58
Wirtz, Bernd W.
58
Bauer, Hans H.
56
Ahlert, Dieter
55
Jabbar, Mohammad A.
55
Kirchgeorg, Manfred
54
Malik, Fredmund
54
Rowley, Chris
54
Sheth, Jagdish N.
53
McDonald, Malcolm
52
Reinecke, Sven
50
Albach, Horst
49
Armstrong, Gary
49
Jayne, Thomas S.
49
Tomczak, Torsten
49
Zerres, Michael P.
49
Baker, Michael John
47
Kreutzer, Ralf T.
47
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
544
Springer Fachmedien Wiesbaden
303
Department of Agricultural, Food and Resource Economics, Michigan State University
237
Charles H. Dyson School of Applied Economics and Management, Cornell University
189
Université Paris-Dauphine (Paris IX)
166
European Association of Agricultural Economists - EAAE
149
Department of Agribusiness and Applied Economics, North Dakota State University
148
International Association of Agricultural Economists - IAAE
143
Southern Agricultural Economics Association - SAEA
135
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
124
Economic Research Service, Department of Agriculture
111
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
103
Australian Agricultural and Resource Economics Society - AARES
101
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
HAL
87
Edward Elgar Publishing
85
National Bureau of Economic Research
80
OECD
73
Office of the Chief Economist, Department of Agriculture
72
Varazdin Development and Entrepreneurship Agency
66
De Gruyter Oldenbourg
62
IGI Global
60
Springer-Verlag GmbH
57
Department of Agricultural and Resource Economics, University of California-Berkeley
55
Verlag Franz Vahlen
54
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
World Bank Group
51
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
49
eSocialSciences
46
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
44
Western Agricultural Economics Association - WAEA
40
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
39
International Monetary Fund
38
Harvard Graduate School of Business Administration
36
Verlag Dr. Kovač
36
Haufe-Lexware GmbH & Co. KG
35
International Labour Organization (ILO), United Nations
35
more ...
less ...
Published in...
All
SpringerLink / Bücher
961
European Journal of Marketing
473
Springer eBook Collection
343
Europäische Hochschulschriften / 5
279
Journal of business research : JBR
216
Management Decision
211
Marketing Intelligence & Planning
209
Journal of Food Distribution Research
208
Lehrbuch
178
UTB
175
Springer eBook Collection / Business and Economics
165
Economics Papers from University Paris Dauphine
164
Gabler Edition Wissenschaft
161
Industrial marketing management : the international journal for industrial and high-tech firms
144
European research studies
140
Management Science
139
Journal of Agricultural and Applied Economics
132
Journal of Consumer Marketing
113
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Journal of business ethics : JOBE
106
MPRA Paper
103
Leadership & Organization Development Journal
101
Working paper / National Bureau of Economic Research, Inc.
98
International Food and Agribusiness Management Review
96
Бизнес Информ
95
Ovidius University Annals, Economic Sciences Series
91
Research
91
Edward Elgar E-Book Archive
90
International Journal of Contemporary Hospitality Management
90
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
89
Springer eBook Collection / Business and Management
88
International Journal of Bank Marketing
84
Journal of Management Development
84
Strategic Direction
83
European journal of marketing : EJM
82
Agricultural Economics Reports
80
Amber Waves
80
Journal of marketing education : JME
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of Business & Industrial Marketing
78
more ...
less ...
Source
All
ECONIS (ZBW)
48,798
USB Cologne (EcoSocSci)
22,865
RePEc
9,491
BASE
4,276
Other ZBW resources
3,690
EconStor
739
USB Cologne (business full texts)
463
OLC EcoSci
239
ArchiDok
36
more ...
less ...
Showing
81
-
90
of
90,597
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
The
marketing
mystique
MacKay, Edward S.
;
Rittenberg, Arthur M.
-
1994
-
Rev. ed.
Persistent link: https://www.econbiz.de/10004179572
Saved in:
82
Marketing
: Intensivkurs ; Lehrbuch nach dem Frage-Antwort-Prinzip
Jaspert, Friedhelm
-
1981
Persistent link: https://www.econbiz.de/10004652620
Saved in:
83
Marketing
fundamentals : text and cases
Lipson, Harry A.
;
Darling, John R.
-
1974
Persistent link: https://www.econbiz.de/10004653062
Saved in:
84
Marketing
: 1
1973
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004614377
Saved in:
85
Marketing
: 2
1971
Persistent link: https://www.econbiz.de/10004614378
Saved in:
86
Marketing
: 2
1973
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004614395
Saved in:
87
Marketing
: 1
1971
Persistent link: https://www.econbiz.de/10004614396
Saved in:
88
Marketing
- aber mit System : praktischer Leitfaden für marktbezogenes Denken und Handeln
Rasche, Hans O.
-
1974
-
3., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004614632
Saved in:
89
Competitive
marketing
: a strategic approach
O'Shaughnessy, John
-
1984
Persistent link: https://www.econbiz.de/10004618816
Saved in:
90
Marketing
und Werbung der Sortimentsbuchhandlung : Lehr- u. Praxisbuch
Paulerberg, Herbert
-
1986
Persistent link: https://www.econbiz.de/10004620244
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->