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The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
54
(
2011
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10008904548
Saved in:
2
The increasing importance of public marketing : explanations, applications and limits of marketing within public administration
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
European management journal
27
(
2009
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003853284
Saved in:
3
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
4
An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
Saved in:
5
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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6
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
Saved in:
7
Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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8
Unprofitable customers and their management
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Business horizons
52
(
2009
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
Saved in:
9
The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10008989406
Saved in:
10
Evaluating the consequences of abandoning unprofitable cusomers : a comparison of direct and indirect abandonment strategies
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Kundenmanagement
,
(pp. 77-94)
.
2011
Persistent link: https://www.econbiz.de/10009008210
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