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Analytical marketing
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Subject
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Marketing
229
Marketingmanagement
140
Marketing management
103
Theorie
48
Theory
48
Marketing theory
42
Marketingtheorie
42
Strategisches Management
33
USA
33
United States
31
Marktforschung
30
Vereinigte Staaten
26
Soziomarketing
25
Strategic management
22
Distribution channel
21
Vertriebsweg
21
Absatz
19
Beziehungsmarketing
19
Relationship marketing
19
Social marketing
18
Selling
17
Verkauf
17
Management
16
Social Marketing
15
Nonprofit-Organisation
14
Absatzpolitik
12
Consumer behaviour
12
Einführung
12
Internet marketing
12
Konsumentenverhalten
12
Online-Marketing
12
Absatzplanung
11
Erfolgsfaktor
11
Kundenmanagement
10
Nonprofit organization
10
Salespeople
10
Success factor
10
Verkaufspersonal
10
Brand management
9
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9
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10
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3
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2
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2
non-article
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Language
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English
405
Undetermined
254
German
69
French
6
Hungarian
1
Author
All
Kotler, Philip
492
Coughlan, Anne T.
87
Zoltners, Andris A.
53
Krishnamurthi, Lakshman
49
Armstrong, Gary
48
Blattberg, Robert C.
48
Sinha, Prabhakant
34
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
19
Pförtsch, Waldemar A.
16
Lorimer, Sally E.
15
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Anderson, Erin
10
Shulman, Jeffrey D.
10
Bliemel, Friedhelm
9
Savaskan, R. Canan
9
Sponholz, Uwe
9
Sen, Subrata K.
8
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Soberman, David A.
7
Achrol, Ravi S.
6
Haas, Maximilian
6
Jain, Dipak
6
Raj, S. P.
6
Rangaswamy, Arvind
6
Suvit Maesincee
6
Thomas, Jacquelyn S.
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Briesch, Richard A.
5
Caldieraro, Fabio
5
Chernev, Alexander
5
Harris, Lloyd C.
5
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Pearson Studium
4
AMACOM
2
Campus Verlag
2
College of Business, University of Illinois at Urbana-Champaign
2
Börsen-Buchverlag
1
HEC Paris (École des Hautes Études Commerciales)
1
INSEAD
1
Pearson Deutschland GmbH
1
Springer-Verlag GmbH
1
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Published in...
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Marketing Science
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing
21
Management Science
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Harvard business review : HBR
13
Journal of marketing research : JMR
12
Kellogg on marketing
11
Legends in marketing
10
Always learning
7
Journal of retailing
6
SpringerLink / Bücher
6
wi - Wirtschaft
6
Faculty & research / Insead : working paper series
5
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
The journal of business : B
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Journal of personal selling & sales management : JPSSM
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
The Oxford handbook of strategic sales and sales management
4
Business Horizons
3
Business horizons
3
California management review
3
Handbook of business-to-business marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Strategy
3
Journal of Consumer Research
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of business research : JBR
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Operations research, Management science : OR MS ; the international literature digest
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
Boletín de estudios económicos
2
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Source
All
ECONIS (ZBW)
447
USB Cologne (EcoSocSci)
144
OLC EcoSci
70
RePEc
59
Other ZBW resources
14
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1
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
2
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1974
-
Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
Saved in:
3
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
4
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
5
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
6
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10000051672
Saved in:
7
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl
Persistent link: https://www.econbiz.de/10000077532
Saved in:
8
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
9
A generic concept of marketing
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717449
Saved in:
10
Marketing wird es immer geben!
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 21-24)
.
2009
Persistent link: https://www.econbiz.de/10003885244
Saved in:
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