Similar Search Results

Strategic management in SMEs : an orientation approach

Jones, Rosalind; Sisay, Susan - In: Handbook of research on strategic management in small …, (pp. 1-21). 2014

Persistent link: https://www.econbiz.de/10010361889

Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs

Coleman, Linda Jane; Wu, Pei-ling; Luther, Raminder K. - In: Journal of business research : JBR 67 (2014) 6, pp. 1136-1144

Persistent link: https://www.econbiz.de/10010365173

The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople

Huang, Wen-yeh; Huang, Ching-yun; Dubinsky, Alan J. - In: Journal of business-to-business marketing 21 (2014) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10010343533

Entrepreneurial marketing mindfulness

Ndubisi, Nelson Oly (contributor) - 2014

Persistent link: https://www.econbiz.de/10010407253

The role of mindfulness in entrepreneurial market analysis

Gordon, Jason M.; Schaller, Tracey King - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10010407293

An exploratory study of entrepreneurial marketing in SMEs : the role of the founder-entrepreneur

Franco, Mário; Fátima Santos, Maria de; Ramalho, Isabel; … - In: Journal of small business and enterprise development 21 (2014) 2, pp. 265-283

Persistent link: https://www.econbiz.de/10010388592

The business model in entrepreneurial marketing : a communication perspective on business angels' opportunity interpretation

Wallnöfer, Maria; Hacklin, Fredrik - In: Industrial marketing management : the international … 42 (2013) 5, pp. 755-764

Persistent link: https://www.econbiz.de/10010211328

Entrepreneurial marketing : an effectual approach

Nijssen, E. J. - 2014

entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in … the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products …. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the …

Persistent link: https://www.econbiz.de/10010367043

The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311

Persistent link: https://www.econbiz.de/10003873478

Interface research : a commentary on a commentary ; ten years on

Carson, David - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 8-10

Persistent link: https://www.econbiz.de/10008798476