Similar Search Results

Do Firms Use Coupons and In-Store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

Sfekas, Andrew - 2014

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Persistent link: https://www.econbiz.de/10013063292

The determinants of women's redemption of geo-targeted m-coupons

Ladhari, Riadh; Hudon, Tristan; Massa, Elodie; Souiden, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209628

Verbundanalyse im Einzelhandel auf der Grundlage von Kundenkarteninformationen : eine empirische Untersuchung von Verbundbeziehungen zwischen Abteilungen

Poggenpohl, Marcus - 1994

Persistent link: https://www.econbiz.de/10013428621

Loyalty in America

Schaar, John H. - 1957

Persistent link: https://www.econbiz.de/10000566812

Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?

Jai, Tun-Min; King, Nancy J. - In: Journal of retailing and consumer services 28 (2016), pp. 296-303

Persistent link: https://www.econbiz.de/10011434191

Understanding loyalty program effectiveness : managing target and bystander effects

Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107

Persistent link: https://www.econbiz.de/10011434888

The effect of loyalty program fees on program perceptions and engagement

Ashley, Christy; Gillespie, Erin A.; Noble, Stephanie M. - In: Journal of business research : JBR 69 (2016) 2, pp. 964-973

Persistent link: https://www.econbiz.de/10011436382

Leveraging loyalty programs to build custome-company identification

Brashear-Alejandro, Thomas; Kang, Jun; Groza, Mark D. - In: Journal of business research : JBR 69 (2016) 3, pp. 1190-1198

Persistent link: https://www.econbiz.de/10011440269

An evaluation of the income tax treatment of client loyalty programme transactions by South African suppliers

Brink, Sophia - In: Journal of economic and financial sciences 8 (2015) 1, pp. 145-164

Persistent link: https://www.econbiz.de/10011415401

Improving casino performance through enhanced loyalty programs

Min, Ji Hye; Raab, Carola; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 372-394

Persistent link: https://www.econbiz.de/10011499244