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Guilt by association : heuristic risks for foreign brands during a product-harm crisis in China
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1044-1051
Persistent link: https://www.econbiz.de/10009755360
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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
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Consumer confidence in credence attributes : the role of brand trust
Lassoued, R.; Hobbs, Jill E. - In: Food policy : economics planning and politics of food … 52 (2015), pp. 99-107
Persistent link: https://www.econbiz.de/10011379228
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Examining the Chinese approach to crisis management : cover-ups, saving face, and taking the "upper level line"
Ye, Lan; Pang, Augustine - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 247-278
Persistent link: https://www.econbiz.de/10009404821
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How company responses and trusting relationships protect brand equity in times of crises
Hegner, Sabrina; Beldad, Ardion D.; Kamhuis op Heghuis, … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 429-445
Persistent link: https://www.econbiz.de/10010410643
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The impact of family business brand trust and crisis management practices on customer purchase intention during Covid-19
Gkouna, Ourania; Tsekouropoulos, Georgios; Theocharis, … - In: Journal of family business management : JFBM 13 (2023) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10014317223
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Chinese parents' safety concerns and willingness to pay for child milk beverages : a case study from Beijing
Xu, Pei; Yang, Yan; Lone, Todd A. - In: The Chinese economy 50 (2017) 3, pp. 141-156
Persistent link: https://www.econbiz.de/10011821835
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The dynamics of customer value and brand love among shoppers in emerging market
Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18
This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...
Persistent link: https://www.econbiz.de/10014506006
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Technology-enabled cure and care : an application of innovation resistance theory to telemedicine apps in an emerging market context
Kautish, Pradeep; Siddiqui, Mujahid; Siddiqui, Aaliyah; … - In: Technological forecasting & social change : an … 192 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014442000
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How do Kosovar and Albanian consumers perceive food quality and safety in the dairy sector?
Haas, Rainer; Imami, Drini; Miftari, Iliriana; Ymerie, … - In: Studies in agricultural economics 121 (2019) 3, pp. 119-126
Persistent link: https://www.econbiz.de/10012182962