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Measuring Customer Value and Market Dynamics for New Products of a Firm : An Analytical Construct for Gaining Competitive Advantage

Rajagopal, Dr - 2015

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

Persistent link: https://www.econbiz.de/10014028311

Value-based selling capability : antecedents and implications for B2B sales performance

Liu, Yanzhe; Zhao, Xiaoyu; Wang, Tao - In: Journal of business-to-business marketing 30 (2023) 4, pp. 395-418

Persistent link: https://www.econbiz.de/10014447809

Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage

Yagüe Guillén, María Jésus; Romero, Jaime - In: International journal of business environment : IJBE 8 (2016) 4, pp. 344-366

Persistent link: https://www.econbiz.de/10011663950

The moderating role of service innovation on the relationship between customer satisfaction and customer value : a case of 3-star hotels in Jakarta

Sukwadi, Ronald - In: International journal of services, economics and management 8 (2017) 1/2, pp. 18-34

Persistent link: https://www.econbiz.de/10011892259

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...