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Learning to build quality business relationships in export markets : evidence from Vietnamese exporters
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Asia Pacific business review 16 (2010) 1/2, pp. 203-220
Persistent link: https://www.econbiz.de/10003972721
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Learning to build quality business relationships in export markets : evidence from Vietnamese exporters
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Whither South East Asian management? : the first decade …, (pp. 197-214). 2011
Persistent link: https://www.econbiz.de/10008647329
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Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products : evidence from Vietnam
Nguyen, Tho D.; Nguyen, Trang T. M.; Barrett, Nigel J. - In: Journal of consumer behaviour : an international … 7 (2008) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10003693164
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Firm-specific marketing captial and job satisfaction of marketers : evidence from Vietnam
Nguyen, Tho D.; Nguyen, Trang T. M. - In: The learning organization : TLO ; the international … 18 (2011) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10009158282
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The WTO, marketing and innovativeness capabilities of Vietnamese firms
Nguyen, Tho D.; Nguyen, Trang T. M. - In: Management research review 34 (2011) 6, pp. 712-726
Persistent link: https://www.econbiz.de/10009247587
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Enhancing business relationship quality through cultural sensitization
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10010357245
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The impact of cultural sensitivity and information exchange on relationship quality
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Marketing intelligence & planning 32 (2014) 7, pp. 754-768
Persistent link: https://www.econbiz.de/10010423289
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Enhancing relationship value between manufacturers and distributors through personal interaction : evidence from Vietnam
Nguyen, Tho D.; Nguyen, Trang T. M. - In: The journal of management development 30 (2011) 4, pp. 316-328
Persistent link: https://www.econbiz.de/10009012278
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An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.; Nguyen, Trang T. M. - In: Journal of relationship marketing : innovations & … 10 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
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Place development : attributes and business customer satisfaction in Tien Giang province, Vietnam
Nguyen, Tho D. - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 384-391
Persistent link: https://www.econbiz.de/10003922598