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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
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A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo; Han, Sangpil; Shin, Sumin; Jung, A-Reum; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
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Foreign operation methods : theory, analysis, strategy
Welch, Lawrence S.; Benito, Gabriel R. G.; Petersen, Bent - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011781149
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Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka; Ghauri, Pervez N.; Yeniyurt, Sengun; … - In: Journal of world business : JWB 50 (2015) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
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International market analysis : theories and methods
Kuada, John E. - 2008
Persistent link: https://www.econbiz.de/10003793533
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012
Persistent link: https://www.econbiz.de/10009513233
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Comparative, cross-cultural, and cross-national research : a comment on good and bad practice
Cadogan, John - In: International marketing review 27 (2010) 6, pp. 601-605
Persistent link: https://www.econbiz.de/10008778783
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Epistemological and methodological issues in cross-cultural marketing research
Singh, Devinder Pal - In: Global journal of business management : GJBM 3 (2009) 2, pp. 33-42
Persistent link: https://www.econbiz.de/10003992119