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Consumer social responsibility : is it a new barrier for international marketers?
Ma, Jieqiong; Yang, Jie; Kaliny, Morris; Roy, Douglas - In: International journal of business environment : IJBE 7 (2015) 3, pp. 242-261
Persistent link: https://www.econbiz.de/10011534316
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Hierarchical linear modeling in internal marketing research : a review with an application on innovation and expert in China
Yuan, Xaiohui; Deng, Ziliang; Jean, Ruer-Jer Bryan; … - In: Frontiers of business research in China : selected … 9 (2015) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10011490524
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International marketing under geopolitical confrontation
Kanishchenko, Olena - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 49-57
Persistent link: https://www.econbiz.de/10011515647
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The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet; Uslay, Can; Ndubisi, Nelson Oly - In: International journal of business environment : IJBE 7 (2015) 4, pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
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Impact evaluation of national export promotion programs on export firms using contract groups
Geldres-Weiss, Valeska V.; Carrasco-Roa, Javier A. - In: International journal of export marketing 1 (2016) 1, pp. 77-95
Persistent link: https://www.econbiz.de/10011562379
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International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man; Knight, Gary A.; Tansuhaj, Patriya S. - In: Journal of global marketing 27 (2014) 3, pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
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Legal, ethical, or responsible food
Lähteenmäki-Uutela, Anu - In: Journal of international food & agribusiness marketing … 26 (2014) 4, pp. 235-257
Persistent link: https://www.econbiz.de/10010431553
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Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela; Resciniti, Riccardo - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 422-434
Persistent link: https://www.econbiz.de/10010408598
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Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan; Öngel, Elif - 2014
Persistent link: https://www.econbiz.de/10011293719