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Transnational trust in adverti...
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Advertising
49
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48
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Consumer behaviour
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English
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German
44
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Eisend, Martin
200
Kuß, Alfred
14
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Evanschitzky, Heiner
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Knoll, Silke
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Hudders, Liselot
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Steinhagen, Josefine
3
Voorveld, Hilde
3
Baumgarth, Carsten
2
Bergkvist, Lars
2
Berlo, Zeph M. C. van
2
Calantone, Roger J.
2
Cauberghe, Verolien
2
Christodoulides, George
2
Cénophat, Sadrac
2
Dens, Nathalie
2
Franke, George R.
2
Ivanov, Lachezar
2
Jäger, Tilmann
2
Kuss, Alfred
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Springer Fachmedien Wiesbaden
5
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
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1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
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1
Verband der Hochschullehrer für Betriebswirtschaft
1
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International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
European Advertising Academy
8
Journal of the Academy of Marketing Science
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
SpringerLink / Bücher
7
Psychology & marketing
6
Advances in advertising research
5
BuR - Business Research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
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3
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3
Marketing Letters
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2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
1
Business Research
1
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ECONIS (ZBW)
146
OLC EcoSci
25
RePEc
11
EconStor
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
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1
Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
Saved in:
2
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
3
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
4
Gender roles in advertising: Measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-889
Persistent link: https://www.econbiz.de/10009806779
Saved in:
5
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
6
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
7
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
8
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
9
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
10
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
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