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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669
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Internationale Kommunikation : politische und kulturelle Grenzen
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 123-128). 2008
Persistent link: https://www.econbiz.de/10003767132
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin; Hewett, Kelly; Roth, Martin S. - 2009
Persistent link: https://www.econbiz.de/10003785591
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Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L. - 2009
Persistent link: https://www.econbiz.de/10003785625
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The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat; Sun, Jin - In: Journal of international marketing 16 (2008) 1, pp. 120-146
Persistent link: https://www.econbiz.de/10003771409
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The interrelationships between television viewing, values and perceived well-being : a global perspective
Speck, Sandra K. Smith; Roy, Abhijit - In: Journal of international business studies : JIBS ; an … 39 (2008) 7, pp. 1197-1219
Persistent link: https://www.econbiz.de/10003771879
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2006
Persistent link: https://www.econbiz.de/10003323063