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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei; Zhou, Liuning; Liu, Hui - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
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A cross-cultural comparison analysis of customer attitudes toward mobile phone services in the US and Korea
Cho, Yoon C. - In: International business and economics research journal 8 (2009) 4, pp. 13-25
Persistent link: https://www.econbiz.de/10003850435
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Foreseeing the future lifestyle with digital music: a comparative study between mobile phone ring tones and hard-disk music players like iPod
Yoshikawa, Masataka - In: Information communication technologies and emerging …, (pp. 59-74). 2007
Persistent link: https://www.econbiz.de/10003450039
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan; Mou, Jian; See-To, Eric; Kim, Jongki - In: Journal of retailing and consumer services 48 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
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Ergonomische Produktgestaltung am Beispiel mobiler Geräte im interkulturellen Vergleich: China – Deutschland – USA
Leiber, Paul - 2010
Persistent link: https://www.econbiz.de/10008986772
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5G deployment : state of play in Europe, USA and Asia : in-depth analysis requested by the ITRE committee
Blackman, Colin R.; Forge, Simon - Europäisches Parlament / IPOL - Generaldirektion … - 2019
Persistent link: https://www.econbiz.de/10012056626
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Decomposition of cross-country differences in consumer attitudes toward marketing
Cui, Geng; Lui, Hon-kwong; Chan, Tsang-sing; Joy, Annamma - In: The journal of consumer marketing 29 (2012) 3, pp. 214-224
Persistent link: https://www.econbiz.de/10009552955
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120