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Building the charity brand com...
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1
Brand orientation of nonprofit organizations and its relationship with the attitude toward
charity
and donation intention
Silva, Leonilde Conceição da
;
Mainardes, Emerson Wagner
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10012292924
Saved in:
2
What facilitate people to do
charity
? : the impact of brand anthropomorphism, brand familiarity and brand trust on
charity
support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
3
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
4
The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.
;
Masser, Barbara M.
;
Louis, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
Saved in:
5
Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.
;
Saxton, Gregory D.
;
Messner, Marcus
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 267-280)
.
2015
Persistent link: https://www.econbiz.de/10010481104
Saved in:
6
Motivating millennials to engage in charitable causes through social media
Paulin, Michele
;
Ferguson, Ronald J.
;
Jost, Nina
; …
- In:
Journal of service management
25
(
2014
)
3
,
pp. 334-348
Persistent link: https://www.econbiz.de/10010384975
Saved in:
7
Does being religious or not matter? : a qualitative investigation of
community
fundraising
events
Kocaman, Rıdvan
;
Özmen, Müjdat
;
Erdoğan, B. Zafer
- In:
Journal of enterprising communities : people and places …
18
(
2024
)
2
,
pp. 265-287
Persistent link: https://www.econbiz.de/10014513101
Saved in:
8
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
9
Reframing the practice of volunteering as a collective endeavour through a focal brand
community
Mitchell, Sarah-Louise
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2683-2712
Persistent link: https://www.econbiz.de/10014448574
Saved in:
10
The new face of philanthropy : the role of intrinsic motivation in millennials’ attitudes and intent to donate to charitable organizations
Gorczyca, Matthew
;
Hartman, Rosanne L.
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10011783980
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