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Does fundraising professionalization pay?
Betzler, Diana; Gmür, Markus - In: Nonprofit management & leadership 27 (2016) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10011594570
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Do the ends justify the means? : the relative focus on overhead versus outcomes in charitable fundraising
Newman, George E.; Shniderman, Adam; Cain, Daylian M.; … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 1, pp. 71-90
Persistent link: https://www.econbiz.de/10012005679
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Charity and abuse : fundraising and symbolic power in the case of Jimmy Savile
Dean, Jon - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 301-320
Persistent link: https://www.econbiz.de/10014581468
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
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First-year donation behavior and risk of supporter lapse
Shen, Anyuan - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
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Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda; Karabas, Ismail; King, Skyler - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
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Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
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Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
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The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli; Hao, Junying; Ma, He - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10014486757