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The effectiveness of social advertising : a study of selected campaigns
Sharma, Tejinder; Kwatra, Geetanjali - In: The Ashgate research companion to corporate social …, (pp. 287-299). 2008
Persistent link: https://www.econbiz.de/10003738628
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It's time to quit : using advertising to encourage smoking cessation
Veer, Ekant; Tutty, Matthew; Willemse, Jorre - In: Journal of strategic marketing 16 (2008) 4, pp. 315-325
Persistent link: https://www.econbiz.de/10003770745
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Cause for event: not-for-profit marketing through participant sports events
Taylor, Ruth; Shanka, Tekle - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 945-958
Persistent link: https://www.econbiz.de/10003786749
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Using social marketing to increase breast cancer screening among African American women : perspectives from African American breast cancer survivors
Talbert, Patricia Yvonne - In: International journal of nonprofit and voluntary sector … 13 (2008) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10003789686
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Up and out of poverty : the social marketing solution
Kotler, Philip; Lee, Nancy R. - 2009
Persistent link: https://www.econbiz.de/10003776939
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Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian; Eagle, Lynne C. - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
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Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico
Maldonado-Hernández, Berenice; Conraud-Koellner, Eva; … - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 141-166
Persistent link: https://www.econbiz.de/10003779392
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Creating knowledge : a review of research methods in three societal change approaches
Douglas, Heather - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10003779987
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Concepts in conflict : social marketing and sustainability
Brennan, Linda; Binney, Wayne - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 261-281
Persistent link: https://www.econbiz.de/10003779995
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Social Marketing : erfolgreiche Marketingkonzepte für Non-Profit-Organisationen
Koziol, Klaus; Pförtsch, Waldemar A.; Heil, Steffen; … - 2006
Persistent link: https://www.econbiz.de/10003320474