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How to maximize advertising performance in online social networks

Liu, Yezheng; Li, Lingfei - In: Journal of the Operational Research Society 70 (2019) 8, pp. 1224-1233

Persistent link: https://www.econbiz.de/10012213689

Marketing inclusion : a social justice project for diversity education

Grier, Sonya A. - In: Journal of marketing education : JME 42 (2020) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012216698

Macro-social marketing research : philosophy, methodology and methods

Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 347-355

Persistent link: https://www.econbiz.de/10011791079

No rest for the wicked : the epidemic life cycle of wicked consumer behavior

Koch, Matthias; Orazi, Davide Christian - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 356-368

Persistent link: https://www.econbiz.de/10011791081

Socio-technical transitions and institutional change : addressing obesity through macro-social marketing

Kemper, Joya A.; Ballantine, Paul W. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 381-392

Persistent link: https://www.econbiz.de/10011791096

Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers

Huff, Aimee Dinnin; Barnhart, Michelle; McAlexander, Brandon - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 393-408

Persistent link: https://www.econbiz.de/10011791100

Health and sickness : a Buddhist view and implications for social marketing

Choudhury, Koushiki - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 450-464

Persistent link: https://www.econbiz.de/10011783988

Transformative stories : a framework for crafting stories for social impact ogranizations

Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248

Persistent link: https://www.econbiz.de/10011618679

Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing

Zainuddin, Nadia; Dent, Kendall; Tam, Leona - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 348-374

Persistent link: https://www.econbiz.de/10011709132

Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages

Gallage, H. P. Samanthika; Heath, Teresa; Tynan, Caroline - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1635-1657

Persistent link: https://www.econbiz.de/10012424264

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