This position paper is about methods for effective, privacy-friendly mobile advertising. Specifically, we propose a new …

paper is an attempt to determine and compare the Advertising Effectiveness and Perception of educated youth about the … advertising strategies of the Telecom sector in India …

smartphones much of the day and carry them wherever they go. These changes have disrupted the online advertising industry. This … paper provides a primer on the mobile advertising business, particularly on how the economic structure of the online … advertising industry has changed as a result of the move to mobile, and explores some of the issues that policymakers will need to …

in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …

Location-based advertising (LBS) through mobile phones aims to remove geographical and information barriers between … contextual advertising seems convenient, it may also be perceived as intrusive. This paper examines the effectiveness of such … “convenient” advertising through an experiment which manipulates the location in terms of a private – public dimension. The …

Mobile advertising allows retailers, service providers, and manufacturers to provide consumers with increasingly … technological context variables; a strong focus on advertising goals; accounting for market factors related to the nature of … article provides an overarching framework to synthesize current findings in mobile advertising, as well as a research agenda …