Narrow search
Showing 251 - 260 of 29,445
Cover Image
Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich; Wengerter, Lena - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 65-92). 2012
Persistent link: https://www.econbiz.de/10009559280
Cover Image
Search engine advertising (SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej - In: Journal of business & economics research 10 (2012) 3, pp. 179-190
Persistent link: https://www.econbiz.de/10009522311
Cover Image
A new advertising effectiveness model for corporate advertising web sites : a relationship marketing approach
Patsioura, Fotini; Vlachopoulou, Maro; Manthou, Vicky - In: Benchmarking : an international journal ; BIJ 16 (2009) 3, pp. 372-386
Persistent link: https://www.econbiz.de/10009526475
Cover Image
"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
Coyle, James R.; Smith, Ted; Lightfoot, Elizabeth; … - In: International journal of electronic marketing and … 4 (2011) 4, pp. 225-247
Persistent link: https://www.econbiz.de/10009530465
Cover Image
Behavioral Targeting : ein effizienter Einsatz des Online-Werbebudgets?
Riekhof, Hans-Christian; Schäfers, Tobias; Eiben, Immo - 2009
Persistent link: https://www.econbiz.de/10009531259
Cover Image
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo; Bailenson, Jeremy N. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
Cover Image
Missing the mark : advertising avoidance and distractor devaluation
Duff, Brittany R. L.; Faber, Ronald J. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 51-62
Persistent link: https://www.econbiz.de/10009241300
Cover Image
The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J. - In: Psychology & marketing 28 (2011) 7, pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
Cover Image
The measure of all things : finding out that something doesn't work is the first step toward learning what does work
Watts, Duncan - In: Journal of advertising research 51 (2011) 2, pp. 373-379
Persistent link: https://www.econbiz.de/10009267471
Cover Image
Examining the predictors of consumer response to sport marketing via digital social media
Mahan, Joseph E. - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 254-267
Persistent link: https://www.econbiz.de/10009312113