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56
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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151
"Extendibility of umbrella brands"
Dawar, Niraj
-
1993
Persistent link: https://www.econbiz.de/10000869344
Saved in:
152
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer
brand
positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
153
Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000617778
Saved in:
154
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
155
Branding
Randall, Geoffrey
-
1997
Persistent link: https://www.econbiz.de/10000610622
Saved in:
156
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
157
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
158
Brand
marketing : building winning
brand
strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
159
Erosion and variability in
brand
loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
160
Effect of sales on
brand
loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
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