Narrow search
Showing 191 - 200 of 27,700
Cover Image
Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.; Trocchia, Philip J.; Gum, John R. - In: Journal of business & economics research 7 (2009) 7, pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
Cover Image
Branding demystified : plans to payoffs
Verma, Harsh V. - 2010
Persistent link: https://www.econbiz.de/10003901290
Cover Image
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon - 2009
Persistent link: https://www.econbiz.de/10003905269
Cover Image
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Cover Image
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph; Feddersen, Christian - 2007 - 1. Aufl
Persistent link: https://www.econbiz.de/10003417093
Cover Image
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Cover Image
Product-design perception and brand strength
Leder, Helmut; Carbon, Claus-Christian; Kreuzbauer, Robert - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10003456378
Cover Image
Global brand integrity management : how to protect your product in today's competitive environment
Post, Richard S.; Post, Penelope N. - 2008
Persistent link: https://www.econbiz.de/10003426658
Cover Image
The learning effects of brands : determined through Markovian analysis of brand switching
Roy, Dilip; Tewari, Rupam; Tewari, Anupama - In: Journal of management research 1 (2009) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10003914673
Cover Image
Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian - 2009
Persistent link: https://www.econbiz.de/10003920765