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Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing

Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434

Persistent link: https://www.econbiz.de/10013350892

Healthy and delicious : responsible branding of snacks

Palo-Oja, Outi-Maaria; Nieminen, Juuso - In: South Asian journal of business and management cases 11 (2022) 2, pp. 105-118

Persistent link: https://www.econbiz.de/10013384410

Brand Presence in Decision-Making Involving Decoys

Kubalová, Radka; Klepek, Martin - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10013335995

Effects of marketing indicators application on brand evaluation

Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98

Persistent link: https://www.econbiz.de/10013548915

The influence of price and brand on the purchasing intensions of Arab women : an empirical study

Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161

Persistent link: https://www.econbiz.de/10013253134

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

The relationship between electronic word of mouth and brand : a systematic review and future research agenda

Maru, Chahat; Tata, Sai Vijay - In: International journal of consumer studies 48 (2024) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10014465990

Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type

Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61

Persistent link: https://www.econbiz.de/10011500436

The factors affecting the green brand equity of electronic products : green marketing

Delafrooz, Narges; Goli, Armin - In: Cogent business & management 2 (2015), pp. 1-12

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

Persistent link: https://www.econbiz.de/10012036490

The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322