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Capturing customer heterogeneity using a finite mixture PLS approach
Hahn, Carsten; Johnson, Michael D.; Herrmann, Andreas; … - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10001678868
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Rewarding teaching excellence in higher education : an analysis of an incentive program at a tier I research institute and a prescription for future teaching incentive programs
Johnson, Michael; Narayanan, Arunachalam; Sawaya, … - In: International journal of public sector performance … 7 (2021) 3, pp. 314-336
Persistent link: https://www.econbiz.de/10012521413
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The influence of corporate social responsibility on stakeholders in different business contexts
Ghanbarpour, Tohid; Crosby, Lawrence; Johnson, Michael D.; … - In: Journal of service research 27 (2024) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10014580408
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Manage your customer portfolio for maximum lifetime value
Selness, Fred; Johnson, Michael D. - In: MIT sloan management review 64 (2022) 1, pp. 22-27
Persistent link: https://www.econbiz.de/10013426144
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Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system
Johnson, Michael D.; Gustafsson, Anders - 2000 - 1. ed.
Persistent link: https://www.econbiz.de/10013531596
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Kundenorientierung und Markthandlung
Johnson, Michael D. - 2001
Persistent link: https://www.econbiz.de/10001546507
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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Turning customer satisfaction measurements into action
Olsen, Line Lervik; Witell, Lars; Gustafsson, Anders - In: Journal of service management 25 (2014) 4, pp. 556-571
Persistent link: https://www.econbiz.de/10010405193
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Customer orientation and market action
Johnson, Michael D. - 1998
Persistent link: https://www.econbiz.de/10004359533
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Kundenorientierung und Markthandlung
Johnson, Michael D. - 2018 - Reprint 2018
Diese Buch soll eine rigorose und gleichzeitig praktische Verständnishilfe sein, die dazu dient, den Kunden am Markt besser zu begreifen. Durch die Integration von Analyse und Anwendung hilft das Buch sowohl Studenten als auch Praktikern bei der Fokussierung auf den Kunden und dabei, diese...
Persistent link: https://www.econbiz.de/10014508243