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B2B services : linking service...
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Beziehungsmarketing
25,038
Relationship marketing
25,010
Service quality
20,552
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20,532
Konsumentenverhalten
18,034
Consumer behaviour
18,019
Lieferantenmanagement
17,272
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17,225
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16,907
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16,885
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10,786
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9,303
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9,284
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6,942
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6,679
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5,708
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5,696
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5,689
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4,189
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4,142
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3,750
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3,689
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3,685
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3,607
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3,567
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3,563
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3,453
B-to-B-Marketing
3,434
Electronic Commerce
3,388
E-commerce
3,238
Qualitätsmanagement
3,169
Quality management
3,091
Online-Marketing
2,998
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2,933
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2,729
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2,693
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Bruhn, Manfred
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158
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128
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113
Meffert, Heribert
112
Baumgarth, Carsten
102
Kumar, V.
100
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96
Melewar, T. C.
89
Han, Heesup
88
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83
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79
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76
Ahlert, Dieter
75
Verhoef, Peter C.
74
Tomczak, Torsten
70
Svensson, Göran
69
Keller, Kevin Lane
67
Mattila, Anna S.
65
Stauss, Bernd
65
Bang, Nguyen
64
Straume, Odd Rune
63
Görg, Holger
62
Backhaus, Klaus
57
Swoboda, Bernhard
57
Meyer, Anton
55
Phau, Ian
55
Propper, Carol
55
Gil Saura, Irene
54
Hollebeek, Linda D.
54
Grönroos, Christian
52
Piller, Frank T.
52
Vrontis, Demetris
52
Edvardsson, Bo
51
Woodside, Arch G.
51
Henneberg, Stephan
50
Kaiser, Ulrich
50
Mittal, Vikas
50
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IGI Global
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International Monetary Fund
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Books on Demand GmbH <Norderstedt>
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Gesellschaft zur Erforschung des Markenwesens
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Haufe-Lexware GmbH & Co. KG
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Université Paris-Dauphine (Paris IX)
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American Marketing Association
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Nomos Verlagsgesellschaft
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World Bank
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Hochschulrektorenkonferenz
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Edward Elgar Publishing
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Europäische Kommission
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Information Resources Management Association
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Springer-Verlag GmbH
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Erasmus Research Institute of Management
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Fördergesellschaft Marketing an der Universität Augsburg
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World Bank Group
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HAL
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NetLibrary, Inc
10
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10
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9
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9
Shaker Verlag
9
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9
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9
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9
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
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Journal of business research : JBR
1,562
Industrial marketing management : the international journal for industrial and high-tech firms
1,301
Journal of retailing and consumer services
1,006
SpringerLink / Bücher
837
International journal of hospitality management
649
The journal of brand management : an international journal
633
International journal of production economics
534
The journal of business & industrial marketing
510
The service industries journal
488
The journal of product & brand management
428
International journal of production research
403
The journal of services marketing
388
European journal of operational research : EJOR
321
Journal of the Academy of Marketing Science
316
Tourism management : research, policies, practice
306
Journal of travel and tourism marketing
282
Psychology & marketing
281
European journal of marketing : EJM
278
International journal of contemporary hospitality management
275
Asia Pacific journal of marketing and logistics
269
Journal of strategic marketing
266
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
265
Journal of marketing
263
Gabler Edition Wissenschaft
251
Working paper / National Bureau of Economic Research, Inc.
245
NBER working paper series
243
Journal of marketing management : MM
235
Journal of hospitality marketing & management
231
Marketing intelligence & planning
231
Cogent business & management
229
NBER Working Paper
215
Journal of business-to-business marketing
210
Services marketing quarterly
210
Journal of retailing
200
Management science : journal of the Institute for Operations Research and the Management Sciences
200
Journal of service management
196
Springer eBook Collection
196
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
189
Journal of service research : JSR
188
Auditing : a journal of practice & theory
178
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ECONIS (ZBW)
80,058
USB Cologne (EcoSocSci)
1,120
RePEc
982
EconStor
528
BASE
177
OLC EcoSci
46
Other ZBW resources
35
USB Cologne (business full texts)
23
ArchiDok
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Showing
1
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10
of
82,973
Sort
relevance
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date (newest first)
date (oldest first)
1
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
2
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
Saved in:
3
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
4
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
5
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
6
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
7
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
8
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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