//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic branding of destinat...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Strategisches Management
40,211
Strategic management
33,941
Brand management
17,639
Markenführung
17,225
Markenartikel
9,229
Consumer behaviour
9,122
Konsumentenverhalten
9,081
Brand
8,189
Markenimage
8,017
Brand image
7,911
Theorie
5,625
Theory
5,564
Deutschland
4,828
Tourismusmarketing
4,549
Tourism marketing
4,535
Germany
4,201
Unternehmenserfolg
3,568
Relationship marketing
3,517
Beziehungsmarketing
3,511
Firm performance
3,396
USA
3,221
United States
3,065
Organizational change
2,904
Organisatorischer Wandel
2,855
Marketingmanagement
2,788
Marketing management
2,729
Multinationales Unternehmen
2,687
Innovation
2,511
Innovationsmanagement
2,508
Transnational corporation
2,488
Tourismus
2,453
Marketing
2,362
Social Web
2,347
Social web
2,343
Tourism
2,330
Innovation management
2,312
KMU
2,253
SME
2,245
Markenpolitik
2,242
Management
2,233
more ...
less ...
Online availability
All
Undetermined
19,488
Free
9,044
Type of publication
All
Article
39,967
Book / Working Paper
30,459
Journal
335
Other
19
Type of publication (narrower categories)
All
Article in journal
27,842
Aufsatz in Zeitschrift
27,842
Aufsatz im Buch
8,756
Book section
8,756
Hochschulschrift
3,922
Graue Literatur
2,908
Non-commercial literature
2,908
Thesis
2,882
Collection of articles of several authors
2,385
Sammelwerk
2,385
Working Paper
1,886
Case study
1,874
Fallstudie
1,874
Aufsatzsammlung
1,838
Arbeitspapier
1,794
Lehrbuch
1,141
Dissertation u.a. Prüfungsschriften
1,074
Textbook
978
research-article
700
Bibliografie enthalten
659
Bibliography included
659
Konferenzschrift
576
Ratgeber
544
Guidebook
511
Reprint
408
Conference proceedings
298
Conference paper
293
Konferenzbeitrag
293
Handbook
260
Handbuch
260
Fallstudiensammlung
156
review-article
151
conceptual-paper
147
Interview
132
Glossar enthalten
127
Glossary included
127
Article
124
Collection of articles written by one author
121
Sammlung
121
review
115
more ...
less ...
Language
All
English
51,927
German
15,529
Undetermined
2,649
French
333
Polish
131
Italian
122
Russian
119
Spanish
101
Lithuanian
31
Portuguese
21
Swedish
20
Ukrainian
16
Dutch
13
Romanian
12
Serbian
12
Danish
10
Slovak
10
Croatian
8
Czech
7
Slovenian
6
Finnish
5
Bulgarian
4
Hungarian
4
Indonesian
4
Kazakh
3
Valencian
2
Norwegian
2
Arabic
1
Bosnian
1
Japanese
1
Korean
1
Multiple languages
1
Romany
1
more ...
less ...
Author
All
Burmann, Christoph
159
Esch, Franz-Rudolf
145
Bruhn, Manfred
100
Meffert, Heribert
98
Baumgarth, Carsten
95
Hitt, Michael A.
80
Melewar, T. C.
80
Huber, Frank
79
Rugman, Alan M.
71
Keller, Kevin Lane
68
Ahlert, Dieter
66
Tomczak, Torsten
65
Wiedmann, Klaus-Peter
64
Hinterhuber, Hans H.
60
Aaker, David A.
59
Müller-Stewens, Günter
58
Verbeke, Alain
58
De Chernatony, Leslie
55
Sattler, Henrik
55
Foss, Nicolai J.
54
Whittington, Richard
52
Keuper, Frank
51
Buckley, Peter J.
50
Vrontis, Demetris
50
Kraus, Sascha
49
Pechlaner, Harald
49
Teece, David J.
49
Bauer, Hans H.
48
Henry, Craig
48
Balmer, John M. T.
47
Homburg, Christian
47
Phau, Ian
47
Becker, Wolfgang
46
Loureiro, Sandra Maria Correia
46
Grünig, Rudolf
43
Mintzberg, Henry
43
Horváth, Péter
42
Johnson, Gerry
42
Matzler, Kurt
42
Bang, Nguyen
41
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
353
National Bureau of Economic Research
104
IGI Global
58
Edward Elgar Publishing
57
Verlag Dr. Kovač
57
Haufe-Lexware GmbH & Co. KG
44
Springer-Verlag GmbH
43
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
35
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
33
Books on Demand GmbH <Norderstedt>
32
Université Paris-Dauphine (Paris IX)
32
Gesellschaft zur Erforschung des Markenwesens
28
Information Resources Management Association
28
De Gruyter Oldenbourg
27
Harvard Graduate School of Business Administration
27
Campus Verlag
25
Springer International Publishing
25
OECD
21
Verlag Franz Vahlen
21
Erich-Schmidt-Verlag
19
World Tourism Organization
18
Harvard Business Review Press
17
Helmut-Schmidt-Universität
17
NetLibrary, Inc
17
W. Kohlhammer GmbH
17
Wiley-VCH
17
UVK Verlagsgesellschaft mbH
16
Eric Cuvillier <Firma>
14
Manchester Business School
14
Nomos Verlagsgesellschaft
14
Springer Gabler <Firma>
14
Markenverband
13
Walter de Gruyter GmbH & Co. KG
13
Shaker Verlag
12
Uni-Taschenbücher GmbH
12
AMACOM
11
RWTH Aachen
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
World Bank
11
Redline Verlag
10
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,116
Journal of business research : JBR
959
The journal of brand management : an international journal
619
The journal of product & brand management
393
Tourism management : research, policies, practice
385
Springer eBook Collection
384
Journal of retailing and consumer services
335
Journal of travel and tourism marketing
324
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
236
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
220
Gabler Edition Wissenschaft
209
Strategic Direction
209
Technological forecasting & social change : an international journal
209
Harvard business review : HBR
193
Europäische Hochschulschriften / 5
185
Long range planning : LRP ; international journal of strategic management
185
Tourism management perspectives : TMP
176
Harvard-Business-Manager : das Wissen der Besten
169
International journal of hospitality management
166
European journal of marketing : EJM
161
Springer eBook Collection / Business and Economics
159
Business horizons
158
Journal of strategic marketing
157
Research
155
Journal of business strategy
154
Psychology & marketing
145
Business strategy and the environment
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Marketing intelligence & planning
133
Management decision : MD
127
Tourism analysis : an interdisciplinary tourism & hospitality journal
126
Journal of Product & Brand Management
125
Journal of strategy and management
125
Asia Pacific journal of marketing and logistics
124
Strategy & leadership : a publication of Strategic Leadership Forum
119
Journal of marketing communications
115
Journal of marketing management : MM
115
Cogent business & management
114
Journal of vacation marketing : an international journal
114
more ...
less ...
Source
All
ECONIS (ZBW)
62,082
USB Cologne (EcoSocSci)
5,605
Other ZBW resources
1,430
RePEc
962
EconStor
273
USB Cologne (business full texts)
205
BASE
137
OLC EcoSci
75
ArchiDok
11
more ...
less ...
Showing
121
-
130
of
70,780
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
121
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
122
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
123
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
124
What holds ethical consumers to a cosmetics
brand
: the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
Saved in:
125
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
126
Brands at work : the search for meaning in mundane work
Brannan, Matthew J.
;
Parsons, Elizabeth
;
Priola, Vincenza
- In:
Organization studies : an international …
36
(
2015
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10010505938
Saved in:
127
Effects of
brand
and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Liao, Wen-Chih
;
Tseng, Chun-Chou
;
Lee, Jui-Ho
- In:
European journal of cross-cultural competence and management
3
(
2014
)
2
,
pp. 1175-191
Persistent link: https://www.econbiz.de/10010489651
Saved in:
128
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
129
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
130
Brand
personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
First
Prev
9
10
11
12
13
14
15
16
17
18
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->