Narrow search
Showing 151 - 160 of 57,334
Cover Image
When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
Cover Image
Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Kim, Ho; Jiang, Juncai; Bruce, Norris I. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 374-396
Persistent link: https://www.econbiz.de/10012434110
Cover Image
Product engagement and identity signaling : the role of likes in social commerce for fashion products
Xu, Pei; Liu, De - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 143-154
Persistent link: https://www.econbiz.de/10011997614
Cover Image
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun; Goenner, Emily - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Cover Image
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de; Cauberghe, Veroline; Hudders, Liselot - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Cover Image
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh; Chiu, Yu-Ping - In: Journal of marketing communications 29 (2023) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Cover Image
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi; Guo, Qiang - In: Electronic commerce research 23 (2023) 1, pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Cover Image
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Cover Image
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen; Kamalanon, Piyanoot; Janupiboon, Thanyamai P. - In: Service business 16 (2022) 4, pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Cover Image
Examining youths' intention to use social media networks for understanding zakat online campaigns that use creative animation
Norbayah Mohd Suki; Mohd Suki, Norazah; Shokri, … - In: Journal of Islamic marketing 14 (2023) 7, pp. 1696-1714
Persistent link: https://www.econbiz.de/10014314950