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Beyond blue oceans : implications of entry time for actors in new markets
Vangkilde, Mads - In: Strategic market creation : a new perspective on …, (pp. 210-228). 2008
Persistent link: https://www.econbiz.de/10003732355
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Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.; Ketchen, David J. - 2009
Persistent link: https://www.econbiz.de/10003835929
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The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
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Late-mover strategies
Shankar, Venkatesh; Carpenter, Gregory S. - In: Handbook of marketing strategy, (pp. 362-375). 2012
Persistent link: https://www.econbiz.de/10009530850
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A market-oriented innovative quality framework for the investigation of competitive entry opportunities into new seafood markets for producers
Yusuf, Muhammad; Trondsen, Torbjørn - In: International journal of quality and innovation 2 (2012/14) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10010361600
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How FIEs may sustain competitive advantage in China : adapting marketing strategy by the use of Guanxi
Yuan, Xina; Kim, Sang Yong; Dai, Wanwen; Arnulf, Jan Ketil - In: Baltic journal of management 9 (2014) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10010246029
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Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali; Langan, Ryan J.; Nguyen, Carlin A. - In: Journal of business research : JBR 69 (2016) 2, pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
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An integrative framework of pre-emption strategies
Lee, Khai Sheang; Ng, Irene - In: Journal of strategic marketing 15 (2007) 4, pp. 327-348
Persistent link: https://www.econbiz.de/10003629987
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Market orientation of service networks : direct and indirect effects on sustained competitive advantage
Evanschitzky, Heiner - In: Journal of strategic marketing 15 (2007) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10003629993
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Entering a new market : market profitability and first-mover advantages
Flor, Christian Riis; Moritzen, Mark Raun - In: The journal of corporate finance : contracting, … 62 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012239347