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Channel relationship strategy
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Beziehungsmarketing
25,166
Relationship marketing
25,138
Konsumentenverhalten
9,318
Consumer behaviour
9,307
Kundenzufriedenheit
5,329
Customer satisfaction
5,321
Vertriebsweg
4,869
Distribution channel
4,852
Dienstleistungsqualität
3,895
Service quality
3,884
Theorie
3,024
Theory
3,011
Deutschland
2,669
Germany
2,608
Markenführung
2,608
Brand management
2,607
Lieferantenmanagement
2,496
Supplier relationship management
2,495
Electronic Commerce
2,211
Marketingmanagement
2,161
Marketing management
2,126
E-commerce
2,125
Einzelhandel
2,082
Retail trade
2,061
Social Web
2,030
Social web
2,029
Markenimage
1,877
Brand image
1,873
Online-Handel
1,717
Online retailing
1,709
Online-Marketing
1,686
Internet marketing
1,665
Kundenwert
1,468
Customer value
1,440
Kundenintegration
1,428
Customer integration
1,427
Vertrauen
1,370
Confidence
1,365
Brand
1,327
USA
1,315
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Undetermined
9,629
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4,257
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Article
21,497
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8,616
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46
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10
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17,242
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17,242
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3,859
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3,859
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1,750
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1,448
Graue Literatur
1,445
Non-commercial literature
1,445
Working Paper
951
Arbeitspapier
903
Collection of articles of several authors
636
Sammelwerk
636
Case study
513
Fallstudie
513
Aufsatzsammlung
405
Bibliografie enthalten
252
Bibliography included
252
Ratgeber
243
Guidebook
223
Conference paper
166
Konferenzbeitrag
166
Lehrbuch
164
Textbook
146
Konferenzschrift
127
Handbook
117
Handbuch
117
Conference proceedings
90
Reprint
71
Collection of articles written by one author
65
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65
Amtsdruckschrift
48
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48
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38
Article
28
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26
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23
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English
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5,987
Undetermined
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9
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8
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8
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7
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7
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6
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6
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Bruhn, Manfred
115
Homburg, Christian
114
Kumar, V.
83
Verhoef, Peter C.
64
Huber, Frank
57
Han, Heesup
54
Bauer, Hans H.
52
Herrmann, Andreas
51
Krafft, Manfred
51
Hollebeek, Linda D.
49
Palmatier, Robert W.
47
Piller, Frank T.
46
Stauss, Bernd
44
Gil Saura, Irene
38
Mattila, Anna S.
38
Neslin, Scott A.
38
Smith, Alan D.
35
Ahlert, Dieter
34
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Evanschitzky, Heiner
33
Mittal, Vikas
33
Thaichon, Park
33
Wiedmann, Klaus-Peter
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Schramm-Klein, Hanna
31
Svensson, Göran
31
Grewal, Dhruv
30
Prentice, Catherine
30
Reichwald, Ralf
30
Swoboda, Bernhard
30
Töpfer, Armin
30
Reinartz, Werner J.
29
Schögel, Marcus
29
Sheth, Jagdish N.
29
Aksoy, Lerzan
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
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Springer Fachmedien Wiesbaden
68
National Bureau of Economic Research
20
IGI Global
17
Université Paris-Dauphine (Paris IX)
14
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
9
Erasmus Research Institute of Management
9
Verlag Dr. Kovač
8
Harvard Graduate School of Business Administration
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Haufe-Lexware GmbH & Co. KG
6
Springer-Verlag GmbH
6
Universität Mannheim
6
Universität St. Gallen
6
Verlag Franz Vahlen
6
AMACOM
5
Eric Cuvillier <Firma>
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Technische Universität Dresden
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Friedrich-Schiller-Universität Jena
4
HAL
4
Japan / Tōkeikyoku
4
Shaker Verlag
4
USA / General Accounting Office
4
Wiley-VCH
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Europäische Kommission
3
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
3
Faculdade de Economia, Universidade Nova de Lisboa
3
Faculdade de Economia, Universidade do Porto
3
INSEAD
3
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Journal of business research : JBR
692
Journal of retailing and consumer services
684
Industrial marketing management : the international journal for industrial and high-tech firms
449
International journal of hospitality management
289
SpringerLink / Bücher
288
The journal of services marketing
225
The journal of business & industrial marketing
209
The service industries journal
190
Journal of the Academy of Marketing Science
188
Journal of strategic marketing
177
European journal of operational research : EJOR
173
Journal of retailing
157
International journal of electronic customer relationship management : IJECRM
151
International journal of production economics
146
Journal of marketing
144
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
122
Journal of hospitality marketing & management
121
Journal of service research : JSR
120
Gabler Edition Wissenschaft
118
Asia Pacific journal of marketing and logistics
115
Tourism management : research, policies, practice
114
The journal of product & brand management
113
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of service management
108
Cogent business & management
105
Marketing intelligence & planning
105
European journal of marketing : EJM
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Psychology & marketing
103
The international review of retail, distribution and consumer research
102
The journal of brand management : an international journal
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
98
Services marketing quarterly
92
International journal of production research
91
International journal of retail & distribution management
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
The international journal of bank marketing : IJBM
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
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Source
All
ECONIS (ZBW)
29,488
RePEc
262
USB Cologne (EcoSocSci)
204
EconStor
94
BASE
63
OLC EcoSci
27
USB Cologne (business full texts)
26
Other ZBW resources
5
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Showing
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51
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
52
Die Customer-Journey : Chance für mehr Kundennähe
Böcker, Jens
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10011308011
Saved in:
53
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
54
The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing
;
Konuş, Umut
;
Pauwels, Koen
;
Langerak, Fred
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
Saved in:
55
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
56
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
57
Durapro : driving sales through distribution channel
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
18
(
2014
)
1
,
pp. 55-60
Persistent link: https://www.econbiz.de/10011334283
Saved in:
58
Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Ma, Hao
;
Su, Yong
;
Oh, Lih-Bin
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10011282862
Saved in:
59
Collaborative communication between sales and logistics and its impact on business process effectiveness : a theoretical approach
Gabler, Colin B.
;
Agnihotri, Raj
;
Moberg, Chris R.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 242-253
Persistent link: https://www.econbiz.de/10010463616
Saved in:
60
The artist-art dealer relationship as a marketing channel
Cellini, Roberto
;
Cuccia, Tiziana
- In:
Research in economics : an international review of economics
68
(
2014
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10010465736
Saved in:
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