Narrow search
Showing 1 - 10 of 146
Cover Image
The changing face of marketing management in China
Wang, Yonggui; Feng, Hui - In: The changing face of management in China, (pp. 52-74). 2010
Persistent link: https://www.econbiz.de/10003956395
Cover Image
Customer relationship management capabilities: Measurement, antecedents and consequences
Wang, Yonggui; Feng, Hui - In: Management decision : MD 50 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009823139
Cover Image
Customer relationship management capabilities
Wang, Yonggui; Feng, Hui - In: Management Decision 50 (2012) 1, pp. 115-129
Purpose – This study seeks to extend the resource‐based view to the context of customer relationship management. It is intended to develop a measurement model of customer relationship management (CRM) capabilities, and to explore the key antecedents and performance consequences of CRM...
Persistent link: https://www.econbiz.de/10014933218
Cover Image
Marketing department power and firm performance
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Cover Image
The politics of China's accession to the World Trade Organization : the dragon goes global
Feng, Hui - 2006
Persistent link: https://www.econbiz.de/10002632278
Cover Image
Antecedents and financial impacts of building brand love
Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Cover Image
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Cover Image
Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Cover Image
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Cover Image
Research in marketing strategy
Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011996664