//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of strategic exiting f...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
17,217
Marketing management
16,626
Werbewirkung
8,051
Advertising effects
7,824
Consumer behaviour
6,811
Konsumentenverhalten
6,806
Corporate reputation
5,077
Firmenimage
4,992
Werbung
4,346
Advertising
4,276
Marketing
3,862
Theorie
3,563
Theory
3,542
Online-Marketing
3,370
Internet marketing
3,322
Brand management
3,193
Markenführung
3,181
Deutschland
2,883
Germany
2,765
USA
2,483
Relationship marketing
2,429
United States
2,426
Beziehungsmarketing
2,420
Markenimage
2,165
Brand image
2,151
Marktaustritt
1,868
Sponsorship
1,846
Sponsoring
1,837
Market exit
1,810
Social Web
1,589
Social web
1,588
Unternehmenserfolg
1,582
Firm performance
1,569
Reputation
1,506
Strategisches Management
1,354
Corporate Social Responsibility
1,320
Corporate social responsibility
1,320
Öffentlichkeitsarbeit
1,274
Public relations
1,242
Markteintritt
1,135
more ...
less ...
Online availability
All
Undetermined
9,328
Free
4,918
Type of publication
All
Article
21,149
Book / Working Paper
12,744
Journal
101
Other
6
Type of publication (narrower categories)
All
Article in journal
16,500
Aufsatz in Zeitschrift
16,500
Aufsatz im Buch
3,812
Book section
3,812
Graue Literatur
2,392
Non-commercial literature
2,392
Hochschulschrift
1,839
Working Paper
1,695
Arbeitspapier
1,567
Thesis
1,460
Collection of articles of several authors
935
Sammelwerk
935
Lehrbuch
784
Case study
689
Fallstudie
689
Textbook
665
Bibliografie enthalten
605
Bibliography included
605
Aufsatzsammlung
515
research-article
326
Konferenzschrift
284
Ratgeber
230
Guidebook
215
Conference proceedings
180
Reprint
161
Conference paper
136
Konferenzbeitrag
136
Dissertation u.a. Prüfungsschriften
131
Handbook
107
Handbuch
107
Glossar enthalten
101
Glossary included
101
Collection of articles written by one author
91
Sammlung
91
Amtsdruckschrift
61
Government document
61
Fallstudiensammlung
48
Festschrift
47
review-article
46
Article
44
more ...
less ...
Language
All
English
26,759
German
6,579
Undetermined
387
French
122
Polish
54
Russian
39
Spanish
30
Hungarian
25
Italian
24
Dutch
20
Swedish
15
Ukrainian
11
Lithuanian
7
Romanian
6
Bulgarian
4
Portuguese
4
Czech
3
Slovak
3
Serbian
2
Turkish
2
Valencian
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Norwegian
1
Slovenian
1
more ...
less ...
Author
All
Bruhn, Manfred
140
Kotler, Philip
124
Meffert, Heribert
84
Homburg, Christian
81
Esch, Franz-Rudolf
73
Gierl, Heribert
71
Pelsmacker, Patrick de
69
Melewar, T. C.
68
Bauer, Hans H.
64
Pepels, Werner
61
Tomczak, Torsten
56
Nufer, Gerd
54
Wiedmann, Klaus-Peter
53
Keller, Kevin Lane
52
Sheth, Jagdish N.
45
Balmer, John M. T.
44
Huber, Frank
44
Kirchgeorg, Manfred
44
Kitchen, Philip J.
44
Schwaiger, Manfred
43
Burmann, Christoph
40
Eisend, Martin
40
Foroudi, Pantea
40
Kumar, V.
40
Kaiser, Harry M.
39
Backhaus, Klaus
38
Albers, Sönke
36
Cornwell, T. Bettina
36
Vrontis, Demetris
35
Dens, Nathalie
34
Kleinaltenkamp, Michael
33
Diehl, Sandra
32
Hermanns, Arnold
32
Pauwels, Koen
31
Langner, Tobias
30
Woisetschläger, David
30
Piercy, Nigel
29
Berndt, Ralph
28
Jensen, Jonathan A.
28
Septianto, Felix
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
100
National Bureau of Economic Research
78
American Marketing Association
59
Books on Demand GmbH <Norderstedt>
20
IGI Global
18
European Society for Opinion and Marketing Research
16
Fördergesellschaft Marketing an der Universität Augsburg
15
OECD
15
Fachhochschule Reutlingen / European School of Business
14
Verlag Dr. Kovač
13
Verlag Franz Vahlen
13
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Haufe-Lexware GmbH & Co. KG
10
Erasmus Research Institute of Management
9
Chartered Institute of Marketing
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Edward Elgar Publishing
8
Harvard Graduate School of Business Administration
8
UVK Verlagsgesellschaft mbH
8
Center of Market Oriented Product and Production Management
7
Information Resources Management Association
7
NetLibrary, Inc
7
AMACOM
6
American Management Association
6
Friedrich-Schiller-Universität Jena
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Springer Gabler <Firma>
6
Springer-Verlag GmbH
6
Uni-Taschenbücher GmbH
6
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
6
Université Paris-Dauphine (Paris IX)
6
Wiley-VCH
6
Campus Verlag
5
DePaul University / College of Commerce
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Erich-Schmidt-Verlag
5
European University Institute / Department of Economics
5
Helmut-Schmidt-Universität
5
Peter Lang GmbH
5
more ...
less ...
Published in...
All
Journal of business research : JBR
629
Journal of advertising research
313
SpringerLink / Bücher
304
Journal of marketing communications
300
Industrial marketing management : the international journal for industrial and high-tech firms
290
Journal of advertising : official publication of the American Academy of Advertising
252
International journal of advertising : the quarterly review of marketing communications
230
Journal of strategic marketing
226
Journal of retailing and consumer services
223
International journal of advertising : the review of marketing communications
221
European journal of marketing : EJM
219
Psychology & marketing
180
Journal of marketing management : MM
160
Journal of promotion management : JPM
152
The journal of brand management : an international journal
152
Europäische Hochschulschriften / 5
149
Journal of the Academy of Marketing Science
149
Corporate reputation review : an international journal
142
Marketing intelligence & planning
139
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Journal of marketing
137
Journal of business ethics : JOBE
132
The journal of business & industrial marketing
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Management science : journal of the Institute for Operations Research and the Management Sciences
111
Gabler Edition Wissenschaft
110
European Journal of Marketing
108
Journal of marketing research : JMR
104
Marketing letters : a journal of research in marketing
102
International journal of internet marketing and advertising : IJIMA
100
The journal of product & brand management
100
Journal of promotion management : innovations in planning and applied research
99
Marketing : ZFP ; journal of research and management
98
Springer eBook Collection
90
Asia Pacific journal of marketing and logistics
88
International journal of hospitality management
88
International journal of sports marketing & sponsorship
81
NBER working paper series
79
Journal of global marketing
77
Marketing Intelligence & Planning
77
more ...
less ...
Source
All
ECONIS (ZBW)
32,143
USB Cologne (EcoSocSci)
884
Other ZBW resources
502
RePEc
223
EconStor
185
BASE
37
USB Cologne (business full texts)
15
OLC EcoSci
10
ArchiDok
1
more ...
less ...
Showing
1
-
10
of
34,000
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand evaluations in
sponsorship
versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
3
Impact of
sponsorship
on consumer brand perception : state of research and a case study in the wealth management industry
Mira, Lukas
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788548
Saved in:
4
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of
sponsorship
on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
5
The image management function of
sponsorship
: a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
Saved in:
6
Understanding consumer response to
sponsorship
information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
7
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
8
Modeling the effects of
sponsorship
-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
9
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
10
Kunstförderung als Instrument der Marktkommunikation
Meyer, Jörn-Axel
;
Maurer, Fabian
-
1999
Persistent link: https://www.econbiz.de/10000681573
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->