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41
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
42
The role of knowledge sharing in volunteer learning and development
Fullwood, Roger
;
Rowley, Jennifer
- In:
Nonprofit management & leadership
32
(
2021
)
1
,
pp. 121-139
Persistent link: https://www.econbiz.de/10013164593
Saved in:
43
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
Saved in:
44
Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
Saved in:
45
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
46
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
47
The effect of organisational size and age on position and paradigm innovation
Baregheh, Anahita
;
Rowley, Jennifer
;
Hemsworth, David
- In:
Journal of small business and enterprise development
23
(
2016
)
3
,
pp. 768-789
Persistent link: https://www.econbiz.de/10011573452
Saved in:
48
Evaluation and decision making in social media marketing
Keegan, Brendan James
;
Rowley, Jennifer
- In:
Management decision : MD
55
(
2017
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10011627226
Saved in:
49
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
50
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
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