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Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun; Bapna, Ravi; Chang, Jason Oliver; Gupta, Alok - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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Extending lead-user theory to a virtual brand community : the roles of flow experience and trust
Wang, Li; Yang, Yuan; Li, Yishuai - In: Asian business & management 20 (2021) 5, pp. 618-643
Persistent link: https://www.econbiz.de/10012666216
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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
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Investigating the role of social media marketing on value co-creation and engagement : an empirical study in China and Hong Kong
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 118-131
Persistent link: https://www.econbiz.de/10012668415
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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How finnair socialized customers for service co-creation with social media
Jarvenpaa, Sirkka L.; Tuunainen, Virpi Kristiina - In: MIS quarterly executive : a research journal devoted to … 12 (2013) 3, pp. 125-136
Persistent link: https://www.econbiz.de/10010127827
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Social media marketing : challenges and opportunities in the Web 2.0 marketplace
Constantinides, Efthymios - In: Consumer information systems and relationship …, (pp. 51-73). 2013
Persistent link: https://www.econbiz.de/10009777224
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Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia - In: Innovative Markenführung und -implementierung, (pp. 371-394). 2011
Persistent link: https://www.econbiz.de/10009349206