Narrow search
Showing 81 - 90 of 264,488
Cover Image
Marketing research with telephone surveys : is it time to change?
Vicente, Paula; Reis, Elizabeth - In: Journal of global marketing 23 (2010) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10008701381
Cover Image
Stated intentions and purchase behavior : a unified model
Sun, Baohong; Morwitz, Vicki G. - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 356-366
Persistent link: https://www.econbiz.de/10008810594
Cover Image
One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
Cover Image
Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz; Piacentini, Maria - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
Cover Image
A gender perspective on environmentally related family consumption
Grønhøj, Alice; Ölander, Folke - In: Journal of consumer behaviour : an international … 6 (2007) 4, pp. 218-235
Persistent link: https://www.econbiz.de/10003585343
Cover Image
Consumer attitude and behaviour toward RFID usage
Boslau, Madlen; Lietke, Britta - In: RFID in operations and supply chain management : …, (pp. 377-395). 2008
Persistent link: https://www.econbiz.de/10003605265
Cover Image
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Cover Image
Third-party effects in servicescape environments : insights from urban consumers in apartheid and post-apartheid South Africa
Ruth, Julie A. - In: Brick & mortar shopping in the 21st century, (pp. 197-218). 2008
Persistent link: https://www.econbiz.de/10003618216
Cover Image
Response order effects - how do people read?
Duffy, Bobby - 2007
Persistent link: https://www.econbiz.de/10003540305
Cover Image
Are consumer survey results distorted? : systematic impact of behavioral frequency and duration on survey response errors
Lee, Eunkyu; Hu, Michael Y.; Toh, Rex S. - 2007
Persistent link: https://www.econbiz.de/10003540425